Orchestra Networks Delivers EBX5, the Next Generation of Multidomain MDM Designed for Business Users


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New 100% Web-based Product Provides Business Users and Data Stewards with a Single Solution that Delivers Enterprise Master Data Management and Governance Capabilities.

BOSTON, MA and PARIS, France – February 8, 2011 – Orchestra Networks™, the developer of a leading multidomain master data management (MDM) platform, today announced the availability of their newest product EBX5, an end-to-end, model-driven and flexible MDM solution. Using EBX5, business users, data stewards and IT experts now have the ability to collaborate on one single, unified platform and take advantage of MDM content and all features including: data modeling, authoring, hierarchy management, governance workflow and complex quality rules definition capabilities.

According to market research conducted by Orchestra Networks, companies considering MDM initiatives are focused on three key attributes: 1) full business user ownership of the initiative; 2) true multidomain MDM; and 3) a single, end-to-end MDM solution.

EBX5 was developed to meet the needs of business users and give them total control of all MDM features including modeling and governance definition. It is 100% web-based and offers a user-centered experience similar to web mail. This capability results in increased levels of user adoption, rapid deployment and faster Return On Investment (ROI).

Designed as a true model-driven MDM software solution, the product’s unique “What You Model Is What You Get” approach allows users to define data objects, quality rules and business dictionaries and then see the results in the EBX5 User Interface (UI) and Dataservices. With its data modeling capabilities, the EBX5 multidomain solution can be applied to any type of master data including: products, assets, parties, financial hierarchies, human resources or any reference table and hierarchy.

EBX5 delivers all enterprise MDM capabilities in a single software product and only requires simple user training. Users can control the complete life cycle of their master data including: data modeling, data quality, data management, data governance, data lineage and data integration. All EBX5 product features are available in a single engine and offer a consistent Web UI.

“The Orchestra Networks solution provides for enterprise-wide proactive data governance at a business level,” commented Dan Power, president of Hub Designs, a Boston, MA-based consulting and research firm. “The combination of a flexible, model-driven approach and of proactive data governance includes the business in the entire MDM life cycle, so business owners, end users and data stewards are involved in every step of solving tough business problems using the data governance platform.”

As part of the EBX5 release, Orchestra Networks has also launched solutions for three business function areas: Finance & Accounting, Human Resources and Sales & Marketing.

? MDM for Finance & Accounting (F&A) Finance & Accounting teams work with master data types including: General Ledger Accounts, cost centers, organizational hierarchies and assets. F&A’s contribution to master data across the enterprise is significant and supports mergers and acquisitions, F&A centralization, standards and regulations compliance and cross-functional collaboration. EBX5 provides F&A teams with these capabilities: hierarchy management, version control, built-in workflow, role-based security, auditing and lineage.

? MDM for Human Resources (HR) Human Resources teams work with master data types including: employee master, organizational structures and HR reference codes. HR teams are constantly challenged to deliver more HR services, support merger and acquisition activities, manage HR outsourcing, adapt to local markets and regulations, analyze Business Intelligence (BI), and provide cross-functional collaboration. EBX5 supports HR teams with: hierarchy management, version control, built-in workflow, role-based security, auditing and lineage.

? MDM for Sales & Marketing Sales & Marketing teams work with master data types including: products and services, territories, parties and locations. To remain competitive, teams must get products to market faster, improve BI, support channel synchronization and allow cross-functional collaboration. EBX5 provides Sales & Marketing teams with: data & rules modeling, hierarchy management with inheritance, change management & approvals and version control.

“In the past MDM solutions were typically owned and governed by the IT organization,” commented Christophe Barriolade, president and CEO at Orchestra Networks. “As business users have evolved into ‘power’ users of MDM, the collaboration between the business, data stewards and IT has become critically important. EBX5 was designed to support their requirements for an end-to-end solution that’s easy-to-use, provides strong data governance capabilities and is extensible across the enterprise.”

Orchestra Networks was recently positioned in the Gartner Magic Quadrant for Master Data Management of Product Data*.

About Orchestra Networks
Orchestra Networks, a pure-play, independent MDM software provider, was founded in 2000. With operations in North America and EMEA, Orchestra Networks has successfully addressed the MDM needs of their Global 1000 customers in multiple industries, including: Financial Services, Banking, Insurance, Manufacturing, Retail, Consumer Goods, Technology, Pharmaceuticals, Public Utilities and Global Logistics.

*Gartner, Inc. Magic Quadrant for Master Data Management for Product Data, Andrew White, September 27, 2010.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Note: Orchestra Networks, its logo and tagline are trademarks of Orchestra Networks in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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