Oracle/TreeHouse integration enables better lead management, ROI reporting


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Demand Generation/Marketing Automation System Now Available as Integrated Solution for Oracle CRM On Demand Users

SALT LAKE CITY, Utah – Tuesday, March 9, 2010 – TreeHouse InteractiveT, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFAT) and demand generation
solutions, today announced that Marketing View, the company’s demand
generation solution, now integrates with OracleR CRM On Demand. This
integration allows customers to pass qualified leads into Oracle CRM On
Demand and generate ROI reporting by campaign as sales leads evolve into
viable opportunities and closed deals.

This integration gives Oracle CRM On Demand customers access to leading
demand generation and marketing automation capabilities that leverage the
strength of their Oracle system. Joint customers will be able to better
manage leads and campaigns, as well as gain insight into program ROI. This
new integration enables ANY size marketing team-without the aid of an IT
staff-to launch sophisticated marketing on their own, tightly integrate it
with Oracle CRM On Demand and get ROI reporting regardless of the sales
model they use (B2B, B2C, or channel).

With the Oracle CRM On Demand integration, qualified leads are delivered
through Marketing View landing pages, registration forms, Web contact forms
and microsites as a result of related Marketing View email campaigns or
social media efforts. Based on an agreed upon lead definition between sales
and marketing, qualified prospects are then passed to Oracle CRM On Demand.
Advanced logic can be applied to determine which answers or set of answers
constitute a qualified lead. The lead information is then mapped to standard
Oracle CRM On Demand fields. The integration is easy to set up and users can
specify to what fields in Oracle CRM On Demand lead information is sent.

Marketing View will provide salespeople working in Oracle CRM On Demand a
more detailed marketing history for every lead than was available before.
Sales teams will be able to see any campaign, email or automated nurturing
activity a lead has received and be able to see behaviors like email opens,
form submissions, webinar registrations, trade shows attended, documents
downloaded or links clicked before they pick up the phone. Sales personnel
can even view actual emails sent to leads or contacts directly from within
Oracle CRM On Demand.

“Having TreeHouse’s Marketing View demand generation system integrated with
our Oracle CRM On Demand system has been extremely beneficial,” said George
Skaff, chief marketing officer at SGI. “We can generate leads, immediately
qualify or nurture them, then pass them to our salespeople or partners in
real time. The integration also gives our marketing team adequate ROI
reporting on each campaign regardless of the lead source.”

Key Integration Points

. Lead qualification based on advanced logic and real interaction
with campaigns

. Lead scoring

. Lead nurturing

. Easy mapping of captured lead information to Oracle CRM On Demand

. Real-time distribution of leads from Marketing View to Oracle CRM
On Demand

. Automatic campaign tagging for leads that are passed to Oracle CRM
On Demand

. The most sophisticated landing page, microsite, and form builder

. Extended Marketing View contact history available on every lead,
including behavioral tracking

. Leading social media integration

. ROI reporting for each campaign regardless of sales model

“Integration with Oracle CRM On Demand demonstrates TreeHouse Interactive’s
continuing commitment to partner with the top SaaS CRM systems worldwide,”
said Erich Flynn, CEO of TreeHouse Interactive.

The Marketing View demand generation system with OracleR CRM On Demand
integration is generally available today. For more information on Marketing
View, visit .

About TreeHouse Interactive

Since 1997, TreeHouse Interactive has delivered enterprise-class
software-as-a-service (SaaS) solutions to marketers, partner managers and
sales teams. The TreeHouse product line includes partner relationship
channel sales force automation
and multi-channel demand generation

/marketing automation solutions. TreeHouse Interactive supports all kinds of
companies, from start-ups to Global 1000 companies that sell either direct
to consumers, to companies or through partners. All software solutions and
services that TreeHouse offers are geared towards fast implementation and
superior return on investment. For more information, visit or call 801.576.8428.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s
partner program that provides partners with tools to better develop, sell
and implement Oracle solutions. OPN Specialized offers resources to train
and support specialized knowledge of Oracle products and solutions and has
evolved to recognize Oracle growing product portfolio, partner base and
business opportunity. Key to the latest enhancements to OPN is the ability
for partners to differentiate through Specializations. Specializations are
achieved through competency development, business results, expertise and
proven success. To find out more visit


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