Oracle Customer Experience Momentum Expands Worldwide


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Global Organizations Reaping Benefits of Embracing Oracle CX Solutions

Redwood Shores, Calif. – July 31, 2013

News Summary
Customers want simple, consistent, and relevant experiences across all
channels, touchpoints, and devices. Creating a great customer experience
means delivering these qualities consistently over time across the entire
customer lifecycle. Exceptional customer experiences create the loyalty,
advocacy, and repeat business that drives success. Customer experience (CX)
remains a huge priority for global organizations to not only meet consumer
demands, but also to increase revenue.

Oracle’s customer experience solutions help companies and organizations
transform their existing operational systems and infrastructure into a
differentiated customer experience across the customer lifecycle preventing
revenue loss and increasing customer satisfaction. Many companies are
choosing Oracle CX to help them take their ever more important customer
experience to the next level.

News Facts
• The momentum of Oracle Customer Experience (CX) solutions continues to
grow at a rapid pace with recent adoption by numerous global organizations
including Jackson Hewitt, Inc, British Telecom, Intuit, ResortCom
International, and SaskTel, in order to differentiate, enhance and grow
their CX experiences for better business results.
• Customer choice in the marketplace is at an all-time high, and a company’s
success is now directly correlated to meeting consumer demands and
expectations with a simple, consistent and relevant experience that drives
them to purchase and return again.
• Oracle recently conducted a CX global survey of 1,300 senior-level
executives and it found ninety-seven percent of executives agree that
delivering a great customer experience is critical to business advantage and
results. Respondents also estimated the average potential revenue loss for
not offering a positive, consistent and brand-relevant customer experience
throughout all customer touch points is 20% of annual revenue.
• Built around a set of integrated best-in-class application services
including Commerce, Sales, Marketing, Service, and Social, Oracle offers the
most complete CX portfolio in the industry, enabling companies to
differentiate themselves across all channels, touch points and interactions.

• In addition to Oracle’s CX product portfolio, Oracle also engages with our
customers using customer experience journey mapping, a partnering approach
ensuring Oracle’s CX solutions deliver exceptional experiences so
organizations can acquire new customers, retain existing ones, and improve

Supporting Quotes
• “In the highly competitive telecommunications industry, customer
satisfaction is critical for retention and growth,” said John Hill, Chief
Information Officer, Saskatchewan Telecommunications Holding Corporation
(SaskTel). “By streamlining our customer operations on a single platform
with Oracle, we’ve been able to achieve a 360 degree view of each customer.
This level of visibility helps us deliver a consistent experience across
every channel of interaction, ensuring our customers receive the exceptional
service and support they demand.”
• “We are currently in the age of the customer where the customer experience
now reigns supreme, no matter how stellar a product or service may be,” said
Ken Volpe, Senior Vice President Applications Development, Oracle. “Oracle
is the only company to provide a comprehensive CX portfolio that addresses
the challenges and the solutions throughout the customer lifecycle. We are
thrilled to see these organizations on the road to even further success
through their implementation of Oracle CX.”

Supporting Resources
• CX Solutions Brief
• Global CX Survey Microsite

Oracle CX on Social Media
• Blog – Oracle Customer Experience Blog
• Facebook – Oracle Customer Experience
• YouTube – Oracle Customer Experience
• Twitter – Oracle CX


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