Oracle Buys Eloqua


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Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies
Deliver Exceptional Customer Experiences

REDWOOD SHORES, CA–(Marketwire – Dec 20, 2012) – Oracle (NASDAQ: ORCL)
today announced that it has entered into an agreement to acquire Eloqua,
Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation
and revenue performance management software for $23.50 per share or
approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing
cloud delivers best-in-class capabilities to ensure every component of
marketing works harder and more efficiently to drive revenue.

The combination of Oracle and Eloqua is expected to create a comprehensive
Customer Experience Cloud offering to help companies transform the way they
market, sell, support and serve their customers. The combined offering is
expected to enable organizations to provide a highly personalized and
unified experience across channels, create brand loyalty through social and
online interactions, grow revenue by driving more qualified leads to sales
teams, and provide superior service at every touchpoint.

The Board of Directors of Eloqua has unanimously approved the transaction.
The transaction is expected to close in the first half of 2013, subject to
Eloqua stockholder approval, certain regulatory approvals and other
customary closing conditions.

“Modern marketing practices are driving revenue growth and is a critical
area of investment for companies today,” said Thomas Kurian, Executive Vice
President, Oracle Development. “Eloqua’s leading marketing automation cloud
will become the centerpiece of the Oracle Marketing Cloud and is an
important addition to the Oracle Customer Experience offering, which
includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service
Cloud, Oracle Content Cloud and Oracle Social Cloud.”

“Exceptional customer experience starts with knowing your customer’s
preferences and delivering a highly personalized buying experience,” said
Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to
accelerate the pace of the modern marketing revolution and help our
customers transform the way they market, sell, support and serve their

More information on this announcement is available at

About Oracle
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Cautionary Statement Regarding Forward-Looking Statements

This document contains certain forward-looking statements about Oracle and
Eloqua, including statements that involve risks and uncertainties concerning
Oracle’s proposed acquisition of Eloqua, anticipated customer benefits and
general business outlook. When used in this document, the words
“anticipates”, “can”, “will”, “look forward to”, “expected” and similar
expressions and any other statements that are not historical facts are
intended to identify those assertions as forward-looking statements. Any
such statement may be influenced by a variety of factors, many of which are
beyond the control of Oracle or Eloqua, that could cause actual outcomes and
results to be materially different from those projected, described,
expressed or implied in this document due to a number of risks and
uncertainties. Potential risks and uncertainties include, among others, the
possibility that the transaction will not close or that the closing may be
delayed, the anticipated synergies of the combined companies may not be
achieved after closing, the combined operations may not be successfully
integrated in a timely manner, if at all, general economic conditions in
regions in which either company does business, and the possibility that
Oracle or Eloqua may be adversely affected by other economic, business,
and/or competitive factors. Accordingly, no assurances can be given that any
of the events anticipated by the forward-looking statements will transpire
or occur, or if any of them do so, what impact they will have on the results
of operations or financial condition of Oracle or Eloqua.

In addition, please refer to the documents that Oracle and Eloqua,
respectively, file with the U.S. Securities and Exchange Commission (the
“SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other
important factors that could cause Oracle’s and Eloqua’s respective
operational and other results to differ materially from those contained in
the forward-looking statements set forth in this document. You are cautioned
to not place undue reliance on forward-looking statements, which speak only
as of the date of this document. Neither Oracle nor Eloqua is under any duty
to update any of the information in this document.

Oracle is currently reviewing the existing Eloqua product roadmap and will
be providing guidance to customers in accordance with Oracle’s standard
product communication policies. Any resulting features and timing of release
of such features as determined by Oracle’s review of Eloqua’s product
roadmap are at the sole discretion of Oracle. All product roadmap
information, whether communicated by Eloqua or by Oracle, does not represent
a commitment to deliver any material, code, or functionality, and should not
be relied upon in making purchasing decision. It is intended for information
purposes only, and may not be incorporated into any contract.

Additional Information about the Merger and Where to Find It
In connection with the proposed merger, Eloqua will file a proxy statement
with the SEC. Additionally, Eloqua and Oracle will file other relevant
materials in connection with the proposed acquisition of Eloqua by Oracle
pursuant to the terms of an Agreement and Plan of Merger by and among,
Oracle, OC Acquisition LLC, a wholly owned subsidiary of Oracle, Esperanza
Acquisition Corporation, a wholly-owned subsidiary of OC Acquisition LLC,
and Eloqua. The materials to be filed by Eloqua with the SEC may be obtained
free of charge at the SEC’s web site at Investors and security
holders of Eloqua are urged to read the proxy statement and the other
relevant materials when they become available before making any voting or
investment decision with respect to the proposed merger because they will
contain important information about the merger and the parties to the
merger. Oracle, Eloqua and their respective directors, executive officers
and other members of its management and employees, under SEC rules, may be
deemed to be participants in the solicitation of proxies of Eloqua
stockholders in connection with the proposed merger. Investors and security
holders may obtain more detailed information regarding the names,
affiliations and interests of certain of Oracle’s executive officers and
directors in the solicitation by reading the proxy statement and other
relevant materials filed with the SEC when they become available.
Information concerning the interests of Eloqua’s participants in the
solicitation, which may, in some cases, be different than those of Eloqua’s
stockholders generally, is set forth in the materials filed by Eloqua with
the SEC, including in Eloqua’s Registration Statement on Form S-1, and will
be set forth in the proxy statement relating to the merger when it becomes

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