Optimizing the Lead: A data-driven optimization process

0
43

Share on LinkedIn

Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. Spouting theory is easy, but it’s meaningless unless you know how it works in the real world with real companies.

It’s thrilling for me to observe lead generation strategy transform into revenue for our Research Partners. Watch the webinar replay for a behind-the-scenes look at this research. You’ll learn how we:

  • Improved the quality of sales-ready leads by attaining better information about prospects and where they are in the buying process
  • Determined how and when we speak to prospects to quickly advance them through the sales funnel
  • Achieved a 375% increase in sales-ready leads and $4.9 million in additional pipeline in eight months

For more information about these lead optimization tactics, view the webinar replay below:

Republished with author's permission from original post.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here