OpinionLab Extends Voice of Customer Solutions to Include Product-Specific Feedback Using Mobile Devices and QR Codes


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Culinary Twist Leverages QR Codes to Gain Valuable Customer Insights for
Adapting and Enhancing Product Flavors

Highland Park, Illinois, June 28, 2011 – OpinionLab, the pioneer and leader
in voice-of-customer (VOC) listening technologies, today extends its mobile
customer feedback tools to make it even easier for consumers to leave
comments from their mobile devices, either by connecting to a brand’s mobile
optimized website or by accessing quick response (QR) codes. This advanced
mobile-feedback capability makes it easier for mobile consumers to share
feedback directly with brands at anytime, from anywhere.

“With mobile devices transforming shopping behavior, we’re providing greater
convenience for consumers to leave direct feedback at any point of product
interaction,” said Rand Nickerson, CEO of OpinionLab. “Our expanded mobile
product-specific feedback offerings provide consumers with multiple
opportunities to leave comments and share their opinions on products while
they’re shopping, or from the comfort of their homes, while using a product.
This customer feedback can be transmitted, analyzed, structured, and passed
to relevant stakeholders in a matter of minutes, enabling consumers to
participate in the management of their favorite brands.”

Culinary Twist, a producer of all-natural marinades, sauces, and dips, is
already reaping the benefits from OpinionLab’s mobile feedback tools. By
connecting to their mobilized site that’s accessible via QR codes on product
labels, Culinary Twist’s customers use smart phones as a direct channel into
the company so they can share their opinions about the flavors or ideas on
new recipes. Culinary Twist customers can also simply type in the company’s
URL address into the Internet browser on their mobile devices and locate the
OpinionLab [+] feedback symbol that easily allows them to leave comments or

“The concept of QR codes was enticing and compelling for our consumers, who
wanted more information on a specific product or to collect recipe ideas
before leaving the store,” said Lynn Milos, founder of Culinary Twist.
“However, we are aware that not everyone has the most advanced mobile
devices to access QR codes. By partnering with OpinionLab, we are able to
offer our customers a variety of feedback solutions. We have received
numerous comments from our consumers on ways to make our products or recipes
even better, and we’ve acted on many of those suggestions, helping us cater
to our customers’ needs.”

Culinary Twist’s products are available in specialty food stores throughout
the western United States, at Whole Foods Markets in Northern California,
throughout Michigan, and in 300 World Market (CPWM) stores nationwide.
Products will soon be available at Bristol Farms in Southern California as
well. For more information on the company, visit their website at

The OpinionLab [+] feedback symbol is a gateway to the patented, proven
voice-of-customer methodology adopted by hundreds of the world’s leading
brands and used by millions of consumers each month. OpinionLab’s complete
suite of enterprise VOC solutions delivers customer-feedback collection,
interpretation, analysis, and management across every customer touch point.
Specific offerings include website feedback, mobile feedback, Social Media
Monitor, e-mail feedback, advertising monitors, brick and mortar feedback,
and more.

About OpinionLab
Based in Highland Park, IL, OpinionLab is the pioneer and leader in
real-time voice-of-customer (VOC) listening technologies. The patented,
proven methodology behind this page-specific, opt-in customer-feedback
system helps many of the world’s top brands collect, manage, and leverage
input from engaged consumers. By inviting customers to share insight in
their own words, at anytime, from anywhere, OpinionLab harnesses the
collective intelligence of consumer voices, interprets that information,
distributes it, and provides essential tools to make VOC data actionable.
Consumers in 50 countries click on the familiar [+] symbol millions of times
each month.

OpinionLab is also the parent company of DialogCentral, a breakthrough
mobile technology that provides a single platform for real-time feedback
about brick-and-mortar businesses. DialogCentral is free for consumers and
businesses. For more information, visit www.opinionlab.com or

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