Open Innovation in the Digital World: Great Cases!


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Interesting things are happening in the digital world with regards to open innovation. Here you get a some examples:

Mobile Futures by Mondelez:

What should a fast moving consumer goods company do when they realize that they do not have the necessary skills for understanding and utilizing digital media in their marketing and innovation efforts? Well, Mondelez took an interesting approach in which they created a strong network of partners and then invited startups to share their ideas and tap into this network. It kind of resembles the GE Ecoimagination Challenge although in a smaller scale.

It definitely has the potential to be a win-win-win situation for Mondelez, the involved partners and the startups.

Wayra by Telefonica:

Wayra was created by Telefonica with the aim of becoming an accelerator for the development of future Silicon Valleys in the countries where Telefónica is present. They offer great resources to digital startups and they also run open innovation like calls for entrepreneurs for which the first round has just run with the participation of 11 cities in Europe and Latin America.


It is impossible not to include TopCoder here. More than 473,000 members in this competitive community make things happen for software development and digital creation. Just check their case-studies here.

You might also find this article of interest: How Ad Agencies Can Make the Shift to Open Innovation. It uses the Doritos crowdsourcing campaign to offer some perspectives on the role of ad agencies in the open and digital age.

I plan to dig deeper into the above cases and I am definitely also open to getting more inspiration on this topic. What can you share?

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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