Online Apparel Design Software Aiding Transition to Custom Apparel Market


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The fashion industry dominated the consumers for the most prolonged period, but with the inception of customization, the whole scenario changed. The made-to-order mode of the economy is helping start-ups to realize the broad scope that combined of haute couture with the speed of fast fashion manufacturing. The online apparel design software offers the solution to the apparel manufacturers aligned with the customer’s needs. With the software in their arsenal, they can ensure a smooth transition to the personalization driven economy.

Many business leaders and experts are realizing the importance of the extensive range of products sold under on-demand style. When asked about the same to Maghan McDowell, innovation editor at Vogue, she said,” I definitely think it’s going to be part of the normal process of retail in the future. I think with the personalization capabilities, the sustainability, it’s very promising.” Finding a perfect dress for the right occasion was a tough job because earlier ordering made-to-design clothes was something that was reserved for the elite classes associated with the top brands. The technological advancement created a colossal scope of mass customization for the medium-sized apparel manufacturers. Creating an individualized pattern could be a tough and expensive task though it was relatively cheaperin South-east Asia; not all can afford the time to travel there from all across the globe.

A New Brand Came into Existence; You Can Do the Same with Online Apparel Design Software

The escalation in the custom apparel makes it clear that consumers are hungry for personally designed clothes. It is essential to realize that the rise will not result in disruption of the retail industry; instead, it will create another parallel production economy that caters the creativity and innovation by the consumers. Recently, a senior group of Henry Clay High School launched their line of customizing clothing by the name “Unexpected.” The company members aim to celebrate the individuality of the younger population. According to Ryan Sullivan, one of the founding members of the company, “We wanted to make the clothing brand about embodying the youth and their individuality.” He further quoted, “The name [Unxpectd] didn’t mean anything at first but, as time progressed, the name [came to mean] more about being yourself and not being what’s expected of you.”

Online Apparel Design Software Serves Many Advantages in Favor of Custom Apparel Brands

In the times of customization, the online apparel design software is the perfect solution for the business model and has shown hesitation to keep pace with the change. Let’s walk with the benefits it serves to the custom clothing manufactures.

• Advertisement
The software can help the custom clothing businessmen in the advertisement of their product. You can use the tool in the promotion of your brand by giving away free custom cups, caps as a souvenir to your customers. The custom apparel design software enables you to imprint your company’s logo or tag line on any product you want to gift to your customers.

• Deep Connection
When people design their clothes, they put their heart and soul into it, and it also becomes unique and personal. Hence, they form a deep connection with their designs. The custom clothes are also put in use during fundraising activities, sports, or some cultural events, these help people to identify with their groups. The tool will provide your business with safe passage into the hearts of the end-users.

• Flaunt Style
Personalization of clothes allows people to showcase their style to people they know and gives them a chance to become an influencer than a follower. The software enables them to choose from their favorite garment type, color, design, and also give it a distinctive flair.

The custom apparel market rose to fame tremendously in the recent past. The industry provides an abundance of opportunities for medium-sized and small-sized apparel manufacturers and retailers. Installing online apparel design software, a solution by iDesigniBuy will ensure that you cater specific needs of customers and also make the transition process smooth for your business.

If you want to replicate and take a leap in the direction of custom apparel?

Contact us today!

Vivek Ghai
I have over 18 years of experience in the software services industry. I am also the founder of a software company specializing in web and mobile application development. I have hands-on experience in operations, digital marketing and business development in the technology industry.


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