Omega Names Lands’ End Official Branded Apparel Provider for Its NorthFace ScoreBoard and CEMPRO Award Programs

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Companies that qualify for these Omega awards will be able to order branded
apparel directly from Lands’ End

BILLERICA, Mass.; Jan. 15, 2013 – Omega Management Group Corp., experts in
designing and implementing customer experience management (CEM) strategy
that drive clients’ revenue and profits, announced today that Lands’ End
Business Outfitters is the official branded apparel provider for companies
that earn Omega’s NorthFace ScoreBoard AwardSM (NFSB) and Certified CEM
Professional (CEMPROSM) Award. Respectively, the awards recognize
excellence in customer service and successful completion of employee
training in customer relationship management skills.

“We have found that organizations who qualify for our NFSB and CEMPRO awards
are so proud and enthusiastic about their achievements that they want
everyone to know,” said John Maraganis, founder, president and CEO of Omega.
“Having employees wear quality Lands’ End apparel that bears the NFSB and/or
CEMPRO logos along with their company logo is a great way for organizations
to celebrate their success and recognize employees. In the case of NFSB
recipients, they’re promoting the ranking by their customers as world-class
service organizations. Both awards are presented on a calendar year basis,
so the agreement with Lands’ End comes just in time for our 2012 recipients.
Those who have earned the awards in prior years can also place their orders
with Lands’ End.”

Qualified NFSB and CEMPRO recipients can visit a special Omega web page on
the Lands’ End Business Outfitters website to order a wide variety of
apparel for men and women. Merchandise choices include shirts, sweaters,
tote bags, windbreakers and more.

“As a company committed to providing world class customer service, we
applaud Omega’s efforts to motivate companies to seek excellence in customer
service and support,” said Jim Kennedy, senior director of marketing, Lands’
End Business Outfitters. “We are honored to be named Omega’s official
branded apparel provider, and we look forward to providing branded apparel
for these two award programs.”

The NorthFace ScoreBoard Award recognizes organizations who not only offer
exemplary customer service, but who also center their existence on a deep
commitment to exceeding customer expectations. Since 2000, the award has
been presented annually to companies who, as rated solely by their own
customers, exceeded expectations in customer satisfaction during the prior
calendar year.

A first-of-its-kind training program, CEMPRO certification demonstrates
mastery of best practices and uniform standards of excellence that apply to
customer relationship skills.

About Omega
Since 1984, the Omega Management Group Corp. has been a recognized expert in
developing and implementing customer and employee experience management
strategy (CEM) programs that drive product and service revenue and profits.
Services include customer and employee surveys, employee incentive programs,
benchmark research and analysis, key account retention strategies, win-back
strategies, consulting and marketing of customer satisfaction results to
stakeholders and the marketplace.

For more information on how to qualify for the NorthFace ScoreBoard or
CEMPRO Awards, visit www.omegascoreboard.com or call (800) 711-5196 and ask
for Denise.

About Lands’ End Business Outfitters
Lands’ End Business Outfitters designs unique uniform programs that offer
employees individual choices and helps build the brands of companies of all
sizes, including hundreds of Fortune 1000 companies. All Lands’ End
merchandise is Guaranteed. Period.R Lands’ End is a proud member of Sears
Holdings Corporation (NASDAQ: SHLD). For more information visit
www.landsend.com/business or call 1-800-338-2000.
# # #
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