OfferIQ to Help Retailers Make Paper Couponing Go Way of Horse & Buggy

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New Proprietary Technology Vastly Improves Retailers’ Ability to Drive Highly Engaged Consumers into their Stores

New York, NY, March 2, 2010 – OfferIQ, a new, fast and seamless way for
retailers to better target, deliver and redeem consumer incentives, launched
today. Using its proprietary technology, OfferIQ enables the redemption of
incentives and discounts through retail purchases, in a payment card
industry compliant manner.

OfferIQ handles all communication, distribution and redemption at no upfront
cost to the retailers, with zero changes to their operations. No change is
needed to retailers’ point of sale hardware or software – no paper, scanning
of coupon codes, training, clearing or settlement. For the first time, by
using OfferIQ, retailers won’t have to pay to implement a new and innovative
way for consumers to benefit from in-store discounts.

“OfferIQ is paper couponing, minus the paper and point of sale hassles –
along with mobile coupons, minus the technology investment and cashier
training,” said Paul M. Harkins, Chairman and CEO of OfferIQ. “We help
retailers create and distribute targeted incentives geared to instantly lift
store traffic and sales.”

Harkins continued, “We have also conquered a major challenge facing mobile
coupons – seamless point-of-sale integration. With OfferIQ, consumers no
longer have to present coupons of any kind at the store.”

Here’s how it works. Consumers simply pay for a product or service at the
register and get the discount; no extra card, additional card swipe, paper
coupon or anything else is required. Just after making their payments,
consumers are alerted via e-mail or through their mobile device, stating
they have saved on their purchase.

Consumers opt in to receive alerts to new incentives through their existing
relationships, such as through their credit card providers, mobile coupon
providers, affinity groups, charities or employers, making them more apt to
act and boosting traffic and average spending up to an anticipated 30
percent. Every offer requires a minimum spend, so the dollars are
meaningful.

OfferIQ provides any retailer with the ability to market toward its loyal
and prospective consumers. It also vastly improves retailers’ power to
offer one-to-one targeted incentives by addressing consumer demographics,
purchase histories, current locations, economic statuses and degrees of
social influences. Similar to the way consumers are targeted online through
their internet shopping patterns, OfferIQ tracks and targets the movement of
consumer shopping habits offline. OfferIQ also provides a new, efficient and
quick way for retailers to boost sales in underperforming markets and move
out of date inventory.

To learn more about OfferIQ, please visit http://www.offeriq.com/.

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