O to the iPad and a bunch of cash. Little extras to celebrate the 10th anniversary O_Magazine


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Sweet #16 in the Green Goldfish Project – O Magazine

Submitted to the Project by Bryan Welfel:

Hey Stan,

It’s great to hear there is more to come! I followed the progress of the Purple Goldfish project closely and am starting in on the book this weekend. As for the Green Goldfish project, I think I have one for you…

My close friend told me about her friend’s first week working at Oprah’s magazine. In addition to being an awesome gig, she got a $10,000 check and an iPad on her second day there. I first assumed that it was a good sign on bonus; however, she explained that it was not. Rather, it was just incredible timing; it was a onetime thank you gift Oprah gave to all the staff despite how long they have been with the company.

This story makes me wonder about a few things:
– TIMING OF REWARDS: Is it better to have consistency in rewarding staff for their efforts or does a reward given at a random time keep employees on their toes in a positive way?
– DIFFERENT EFFORT LEVELS: The gift was explained as a reward for doing great work; however, for someone why should an employee that was there for a single day of training get the same reward as one who was there from the beginning? Does this seemingly unfair reward cause ill feelings among employees?
– THOSE THAT JUST MISSED IT: Did this adversely affect employees that were hired shortly after?

Your thoughts?

Today’s Lagniappe (a little something extra for good measure) – Here is Oprah interviewing J.K. Rowling:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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