Nutricia Rolls Out Sword Ciboodle for Multi-Channel CRM


Share on LinkedIn

Replaces existing system to provide single desktop view of customer interactions

Sword ciboodle, provider of customer-oriented business software and services, today announced that it is working with UK baby food giant, Nutricia Ltd., to help the company enhance its customer service capabilities. By deploying Sword ciboodle’s award-winning CRM platform, Nutricia aims to boost its contact center’s performance in order to provide an improved experience for its customers.

Part of Groupe Danone’s Baby Nutrition division, Nutricia is the UK’s leading baby feeding company and markets and distributes well-known baby food brands Cow & Gate and Aptamil.

Nutricia runs customer relationship programs both in the consumer and healthcare professional marketplace, supported by an expert Careline staffed by dieticians, nutritionists, midwives and experienced mothers. The programs are designed to provide information, support and advice to their respective audiences, via a wide range of contact channels, including phone, postal mailings, website, email, SMS, live web chat and a desktop character.

Sword ciboodle is providing Nutricia with a CRM platform that links the various contact channels, and provides a consolidated, historical view of each customer’s interactions with the company. The system is also designed to accommodate an expected growth in the number of contacts over time and, through improved efficiency, is capable of handling increasing volumes without the need to increase staff numbers.

“Sword ciboodle provides us with a much clearer view of the interactions mothers have with our CRM channels and our Careline, which enables us to deliver a highly personalized service that drives advocacy of our services and our brands,” said Nic Yates, Head of CRM, Nutricia Ltd. “The product will improve the level of service that we can offer our customers across all channels, while also saving costs through efficiency, and we believe that this project will set a CRM best practice standard for our group.”

Sword ciboodle will underpin Nutricia’s contact center operation, providing its teams of advisors with a vastly simplified single desktop view of each customer’s contact history, allowing them to easily access previous contact records to determine what questions have previously been asked and what advice has been provided. All contact center channels will be integrated into the new platform, ensuring a complete, auditable record of all interactions.

The system is also designed to eliminate the data quality issues that resulted through previous duplication of customer information, and will significantly reduce the number of inefficient manual processes that were once prevalent.

“We are very pleased to have secured another prominent customer like Nutricia, whose brands are a household name,” said Mike Hughes, business unit director, Sword ciboodle. “It is a testament to Nutricia’s commitment to improving its customer care that it has selected Sword ciboodle to help improve its customer service capabilities, and we are delighted to be working with them to achieve this.”

About Sword ciboodle
Sword ciboodle helps improve the way large organizations interact with their customers. The combination of award-winning, process-managed CRM software and specialist consulting and delivery services help Sword ciboodle’s clients achieve higher revenues from their customers and reduce operational costs. Sword ciboodle is consistently recognised by industry analysts as one of the world’s leading customer-centric technology providers. For more information, please visit

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here