NSU’s Huizenga Business School Launches Sales Program with Sandler TrainingR, Unveils Sales Institute


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School Drives Push for More Competitive Workforce through first-of-its-kind
Sales MBA and Undergraduate Degree Programs in Florida

FT. LAUDERDALE-DAVIE, FL (Sept. 29, 2010) — To meet the demands for a
highly competent and proficient sales workforce in today’s business
environment, Nova Southeastern University’s (NSU) H. Wayne Huizenga School
of Business & Entrepreneurship launched a first-of-its-kind Sales Program
and Institute this fall semester offering sales education and training.

The Huizenga Business School is the first academic institution in the nation
to partner exclusively with Sandler TrainingR, the nation’s #1 sales
training firm according to Entrepreneur magazine, to develop robust
sales-centric curriculums driven by research and innovative methods of
instruction. NSU’s Sales Program will offer new undergraduate and graduate
business degrees and certificate programs in sales and sales management, and
its state-of-the-art Sales Institute will be the foremost professional sales
training facility for students and corporations alike.

The Sales Program’s introduction also launches the Huizenga Business
School’s market-driven education series of specialty business programs
shaped by the trends and opportunities that are driving the marketplace.
“We are reinterpreting the law of ‘supply and demand’ and applying it in
academia to provide business students with the skill sets and competencies
that are in demand in today’s dynamic economy,” said Michael Fields, Ph.D.,
dean of the Huizenga Business School. And first on the school’s
market-driven education list is professional sales education and training.

Exclusive Partnership with Sandler Training Brings Sales Education
Initiative to Forefront
The first job for more than half of all college graduates is in sales, but
employers find that most are lacking the communication, management and
influential skills to be effective. In an exclusive partnership with Sandler
Training – the nation’s leading sales training firm – Huizenga Business
School is providing a solution for employers, and bolstering the value of
the school’s Sales Program.

NSU’s top business educators and researchers collaborated with Sandler
Training to create a “real-world” curriculum based on Sandler’s winning
philosophies and strategies. Relying on an intensive Sandler indoctrination
and using well-established Sandler techniques as a consistent foundation,
NSU faculty incorporated mock-interviews and sales process rehearsals
throughout the sales curriculum. “Outstanding faculty, the benefits of
industry-leading Sandler techniques, and a facility that enables intense
practice is a powerful combination,” noted Fields.

“We were impressed by the goals of the Huizenga Business School program and
felt it was the right fit with Sandler’s philosophy that growth and change
require study and practice,” said Sandler CEO David Mattson. “Graduates
and Corporate America will see a great ROI from this program because of the
excellent staff and resources NSU is devoting to it.”

Market-Driven Education Prompts New Curriculums for Dynamic Professions
Fields explained that the Huizenga Business School’s move towards
market-driven education initiatives, such as the Sales Program, was prompted
by extensive research conducted with Florida’s top companies. Over a
four-month span, the school approached a representative sample of medium to
large companies across a variety of industries. Through in-depth,
one-on-one meetings with top-level executives, NSU ascertained the skills
and competencies firms need most from their employees so they can add direct
immediate value to the company.

“After listening to corporate decision-makers and processing their ‘wish
list’ of employee capabilities and expectations, we retooled our business
curriculums and created specialty degrees that will provide an immediate
response to their business growth needs,” Fields added.

The NSU Sales Program offers sales-specific degrees and courses to
undergraduate and graduate students, and working professionals wanting to
augment their career advancement potential through continuing education. NSU
is setting a new professional standard of practical preparation through
specialized curricula blending traditional academic strategies with original
methods of instruction. A new degree being rolled-out in the Sales Program
is the Bachelor of Business Administration. Other additions to the Huizenga
Business School curricula include an undergraduate minor in professional
sales, sales and sales management concentrations in the MBA program,
graduate-level certificates, and required sales courses for all Bachelor of
Science programs.

Through these newly developed curriculums and the strategic partnership with
Sandler, students in the Huizenga Sales Program have unrivaled access to the
proven techniques and resources that will enhance their career prospects,
and increase their ROI quotient for the companies hiring them. Next on the
horizon for NSU’s market-driven education platform is the development of an
MBA in Logistics and Supply Chain Management slated for introduction next

NSU Unveils First-Class Sales Institute
As the Huizenga Business School launches its new Sales Program, it also
unveils its state-of-the-art Sales Institute facility, comprising the entire
north wing of the third floor of the Carl DeSantis Building on NSU’s main
Ft. Lauderdale-Davie campus.

The 8,200-square-foot sales facility features a multipurpose Grand Room, two
main conference rooms, and 16 mock sales presentation/interview rooms. All
are outfitted with LCD monitors (ranging from 42″ – 55″), presentation
equipment, and sophisticated digital video capture systems to catalog
sessions for professor assessments, classroom instruction, and
self-evaluations. With this equipment, students can also create a video
portfolio to present to prospective employers.
The Sales Institute was designed for the corporate end-user as well. Some
interview and conference rooms are enabled with live video conferencing to
conduct actual job interviews remotely, and give companies a high-tech
online meeting venue. Moreover, the versatile Grand Room and adjacent grand
balcony can be arranged to host corporate and social receptions and
networking events; or configured as a classroom to accommodate assemblies
for seminars, workshops, lectures and presentations for up to 180 guests.

Dean Fields concluded, “The Huizenga Business School Sales Institute is one
of the finest sales training facilities in the country. The education and
training resources are in place to give our students every advantage in
learning the very best and most effective sales techniques that will elevate
their professional career objectives and achievements.”

About the H. Wayne Huizenga School of Business and Entrepreneurship: Serving
more than 6,000 students, the H. Wayne Huizenga School of Business and
Entrepreneurship at Nova Southeastern University offers bachelor’s, master’s
and doctoral degree programs in areas such accounting, finance, marketing,
human resource management, public administration, sales and more. The
Huizenga Business School also boasts the largest Master of Business
Administration program in Florida. The school is housed in the five-story
state-of-the-art Carl DeSantis Building on Nova Southeastern University’s
main campus in Ft. Lauderdale, Fla. but programs are available at multiple
locations and online. For more information, visit

About Nova Southeastern University: Situated on 300 beautiful acres in
Davie, Florida, Nova Southeastern University is a dynamic fully accredited
institution dedicated to providing high-quality educational programs of
distinction from preschool through the professional and doctoral levels. NSU
has more than 29,000 students and is the seventh largest not-for-profit
independent institution nationally. The university awards associate’s,
bachelor’s, master’s, specialist, doctoral, and first-professional degrees
in a wide range of fields, including business, counseling, computer and
information sciences, education, medicine, optometry, pharmacy, dentistry,
various health professions, law, marine sciences, early childhood,
psychology and other social sciences. For more information, visit

About Sandler Training: Sandler Training is the leading provider of sales
and management training with over 200 licensed trainers throughout the U.S.
and internationally. The company provides a full range of sales and
management training programs, with powerful coordination and customization
benefits throughout its extensive franchise network. Among its many
achievements, Sandler has been awarded the #1 ranking for training programs
in Entrepreneur Magazine’s “Franchise 500” nine times since 1994, the most
recent being for 2010. The company website is located at www.sandler.com.


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