NS Shopping Selects IBM to Transform Customer Experience with Mobile and Analytics Technologies

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Leading South Korean home shopping network taps IBM for consulting and
technology transformation to improve customer satisfaction

SEOUL, SOUTH KOREA, 22 July, 2013: NS Shopping, a leading home shopping
network in South Korea and part of the US $4.5 billion Harim Group, is
working with IBM (NYSE: IBM) to transform the company by employing new tools
to simultaneously improve customer experiences and the organization’s
technology infrastructure.

The enterprise-wide transformation with analytics and ecommerce technology
from IBM’s Smarter Commerce initiative enables NS Shopping to uncover data
insights about individual consumer preferences while developing mobile
applications to deliver a consistent, connected customer experience across
multiple devices.

NS Shopping currently sells its merchandise via television, catalogues and
online, missing out on significant opportunity from a broadening set of
sales channels where consumers are actively connecting with retailers. IBM
will connect mobile and social technologies to empower NS Shopping to more
easily reach shoppers wherever and whenever they prefer to browse and
purchase products, providing seamless integration with the company’s
operations and back-end systems.

NS Shopping will derive insights from Big Data gathered on the company’s
mobile and web properties. This information will be used by the company’s
e-commerce and marketing teams to provide shoppers with personalized product
recommendations, enabling smarter marketing and engagement with each
individual consumer.

A critical aspect of improving customer experiences will also be led by IBM
Interactive, a leading global digital agency, which will strategize and
implement improvements to user experience at NS Shopping’s online
properties. IBM Interactive will focus on both the creative and digital
components of NS Shopping’s web-based and mobile platforms and will design a
renewed look and feel to not only deliver a differentiated shopping
experience, but also strengthen the retailer’s brand image and customer
engagement.

IBM technology will also allow NS Shopping to have a centralized, real-time
view of customer and product data from across the company to better manage
its supply chain and ensure effective order fulfillment. This visibility
will give NS Shopping the insight and confidence it needs to further expand
its product assortment to solidify its place as a one-stop shopping option.
Rolling out these new capabilities is also a critical step in expanding the
company’s omnichannel sales platform and achieving its long and short-term
growth agenda.

Using IBM’s MobileFirst Platform, NS Shopping developers are able to
expedite the application development lifecycle to quickly deliver valuable
mobile services to customers, thus improving customer satisfaction.

“Shoppers in Korea and around the world are in the midst of a major shift in
how they engage with retailers, and are more frequently using mobile devices
and social media to browse and purchase goods,” says Sangjun Hyun, Partner,
Global Business Services, IBM Korea. “Retailers like NS Shopping are in
turn expanding their sales channels and leveraging advanced analytics to
deliver a smarter, more personalized customer experience.”

IBM’s Smarter Commerce initiative features software and services that help
companies transform their business processes to more quickly respond to
shifting customer demands in today’s digitally-transformed marketplace. The
initiative is driven by business executives and department heads who are
increasingly looking for ways to bring new levels of intelligent automation
to marketing, sales, customer service, procurement and supply chain
management.

IBM will provide IBM Power Systems and IBM System x servers as the
foundation of NS Shopping’s infrastructure. Combined with software from
IBM’s Smarter Commerce initiative and IBM’s MobileFirst Platform, this
comprehensive solution will help NS Shopping streamline its IT
infrastructure management, consolidate data flows and provide a single view
of customer information and internal data.

About NS Shopping
For more information about NS Shopping, please visit: www.nsmall.com .

About IBM
For more information about IBM, please visit: www.ibm.com .

More information on Smarter Commerce can be found at
www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/ .

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