NICE to Show Organizations How to Collect, Analyze, and Act Upon Customer Feedback


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NICE to Show Organizations How to Collect, Analyze, and Act Upon Customer
Feedback in Real Time at the Voice of the Customer Forum 2012

In a series of events and webinars, NICE will help businesses understand how
to leverage customer interaction insights to improve loyalty and increase
revenue opportunities

RA’ANANA, Israel, August 23, 2012, NICE Systems (NASDAQ: NICE) today
announced that it will host the NICE Voice of the Customer Forum 2012 to
demonstrate the power of real-time feedback in shaping customer
interactions. Taking place on September 18 at the Lord’s Cricket Ground in
London, UK, the forum is the cornerstone in a series of global events along
with webinars that will show businesses how to utilize Voice of the Customer
(VoC) insights in order to own the Decisive MomentTM.

“In every customer interaction, across every communication channel, there is
a Decisive Moment,” explains Benny Einhorn, Chief Marketing Officer and
President, EMEA, at NICE. “That means that at a specific point in the
interaction, the customer will take a course of action that impacts the
business. By owning this Decisive Moment, organizations can ensure that each
interaction delivers the right outcome for the customer and the business,
thereby exceeding expectations, improving loyalty, and generating increased
revenue opportunities.”

Participants in the NICE Voice of the Customer Forum 2012 will learn
first-hand how organizations, including BT Business, a division of BT, are
generating positive results using the NICE Fizzback Voice of the Customer
solution. The NICE Fizzback offering prompts customers to provide feedback
immediately following an interaction or transaction with an organization.
They are asked via SMS or e-mail to comment on the quality of service they
experienced. Insights generated from this feedback are then used to coach
agents for future interactions so that they can succeed in shaping the
interaction as it happens.

The NICE Voice of the Customer Forum 2012 is one of many VoC events and
webinars that NICE is hosting across the UK, France, Russia, and South
Africa throughout the year. The company will also attend the Call Centre &
Customer Management Expo in London, on October 2-3, 2012, where it will
demonstrate its NICE Fizzback VoC solution.

The VoC series was launched on July 31, 2012, with a webinar featuring Emma
Wardle, Head of Customer Experience at Capital One. It provided compelling
insight into the implementation of the company’s VoC program, which is
driving performance improvements across the contact center.

For more information about the NICE Voice of the Customer Forum 2012 and for
details on other events and webinars in the series, visit: To register for the VoC Forum:

About NICE Systems
NICE (NASDAQ: NICE) is the worldwide leader of software solutions that
deliver strategic insights by capturing and analyzing mass quantities of
structured and unstructured data in real time from multiple sources,
including, phone calls, mobile apps, emails, chat, social media, and video.
NICE’s solutions enable organizations to take the Next-Best-Action to
improve customer experience and business results, ensure compliance, fight
financial crime, and safeguard people and assets. NICE solutions are used by
over 25,000 organizations in more than 150 countries, including over 80 of
the Fortune 100 companies.

Trademark Note: NICE and the NICE logo are trademarks or registered
trademarks of NICE Systems. All other marks are trademarks of their
respective owners. For a full list of NICE Systems’ marks, please see:

Forward-Looking Statements
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including the statements by Messer Einhorn, are
based on the current expectations of the management of NICE-Systems Ltd.
(the Company) only, and are subject to a number of risks and uncertainties
that could cause the actual results or performance of the Company to differ
materially from those described herein, including but not limited to the
impact of the global economic environment on the Company’s customer base
(particularly financial services firms) and the resulting uncertainties;
changes in technology and market requirements; decline in demand for the
Company’s products; inability to timely develop and introduce new
technologies, products and applications; difficulties or delays in absorbing
and integrating acquired operations, products, technologies and personnel;
loss of market share; pressure on pricing resulting from competition; and
inability to maintain certain marketing and distribution arrangements. For a
more detailed description of the risk factors and uncertainties affecting
the company, refer to the Company’s reports filed from time to time with the
Securities and Exchange Commission, including the Company’s Annual Report on
Form 20-F. The forward-looking statements contained in this press release
are made as of the date of this press release, and the Company undertakes no
obligation to update or revise them, except as required by law.

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