NICE to Share New Approach for Providing Exceptional Customer Experience During Executive Networking Event Series in the U.S.


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Attendees will learn how to leverage Big Data insights from the customer
journey in order to “Get Closer to the Customer”

Paramus, New Jersey, May 22, 2013 – NICE Systems (NASDAQ: NICE) announced
today a series of executive events, taking place June 12-26, 2013, where
attendees will be able to network with their peers and learn how to capture,
analyze and act upon Big Data insights across the customer journey in order
to consistently deliver an excellent customer experience. The foundation of
this approach is “getting closer to your customers,” which allows an
organization to be customer-centric while achieving its business goals.

“NICE helps organizations every day by making structured and unstructured
customer interactions across multiple channels and touch points more
actionable,” said Barak Eilam, President of NICE Americas. “During these
meetings, we will share how data can be analyzed to uncover customer needs
and wants, which allow our customers to understand the full customer
journey, and take the right actions in real time. This is what will
ultimately enable organizations to get closer to their customers and deliver
an exceptional customer experience that cements long-term loyalty.”

The keynote presentation, “The Future of the Customer Experience,” will be
given by Bruce Temkin, Customer Experience Transformist and Managing Partner
of the Temkin Group. Temkin has worked with hundreds of large organizations
on defining their customer experience journeys.

“In order to increase customer loyalty and maintain the raving fan base
every company wants, you have to exceed customer expectations,” said Temkin.
“While new technologies, processes, and Big Data can make that easier than
ever before, you must also know how to tap into the emerging trends which
are changing the face of customer experience.”

NICE expert Matthew Storm, Director of Innovations and Solutions, will
further elaborate on these trends and present NICE’s approach and key
elements to “getting you closer to your customers,” which include:
• Providing a convenient and personalized experience
• Achieving trust and approachability
• Renewing the culture of the frontline talent
• Identifying tools needed to drive goals and performance
• Evoking loyalty responses based on value and relationships
• Maximizing a positive impact on business goals

The executive networking events will take place in four locations across the

• Denver – June 12, 3:30 p.m., The Westin Downtown
• Minneapolis – June 13, 3:30 p.m., The Grand Hotel
• Dallas – June 20, 8:30 a.m., The Four Seasons (Irving)
• Boston – June 26, 12:30 p.m., The Westin Copley Place

For more information and to register, click here.

About NICE Systems
NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software
solutions that enable organizations to take the next best action in order to
improve customer experience and business results, ensure compliance, fight
financial crime, and safeguard people and assets. NICE’s solutions empower
organizations to capture, analyze, and apply, in real time, insights from
both structured and unstructured Big Data. This data comes from multiple
sources, including phone calls, mobile apps, emails, chat, social media,
video, and transactions. NICE solutions are used by over 25,000
organizations in more than 150 countries, including over 80 of the Fortune
100 companies.

Trademark Note: NICE and the NICE logo are trademarks or registered
trademarks of NICE Systems. All other marks are trademarks of their
respective owners. For a full list of NICE Systems’ marks, please see:

Forward-Looking Statements
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including the statements by Messer Eilam, are
based on the current expectations of the management of NICE-Systems Ltd.
(the Company) only, and are subject to a number of risks and uncertainties
that could cause the actual results or performance of the Company to differ
materially from those described herein, including but not limited to the
impact of the global economic environment on the Company’s customer base
(particularly financial services firms) and the resulting uncertainties;
changes in technology and market requirements; decline in demand for the
Company’s products; inability to timely develop and introduce new
technologies, products and applications; difficulties or delays in absorbing
and integrating acquired operations, products, technologies and personnel;
loss of market share; pressure on pricing resulting from competition; and
inability to maintain certain marketing and distribution arrangements. For a
more detailed description of the risk factors and uncertainties affecting
the company, refer to the Company’s reports filed from time to time with the
Securities and Exchange Commission, including the Company’s Annual Report on
Form 20-F. The forward-looking statements contained in this press release
are made as of the date of this press release, and the Company undertakes no
obligation to update or revise them, except as required by law.

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