NICE Fizzback Voice of the Customer Solution Selected by Virgin Money to Enhance Customer Experience


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The NICE solution will help Virgin Money solicit customer feedback in order
to achieve a richer understanding of its customers and improve service

Ra’anana, Israel, March 27, 2013 – NICE Systems (NASDAQ: NICE) today
announced that the NICE Fizzback Voice of the Customer (VoC) solution has
been selected by Virgin Money to improve customer loyalty and satisfaction.
Using the NICE solution, the company will be able to gain real-time insights
into customer preferences and act upon these insights in order to deliver a
better customer experience.

NICE Fizzback offers a closed-loop solution that enables Virgin Money to
gather customer feedback via SMS, email and IVR surveys in order to analyze
customer experience across various touch points, including its contact
center, stores, website, and lounges. Virgin Money can break down the
information gathered according to various parameters to develop a richer
understanding of its customer base, identify strategic business
opportunities, and improve service operations.

Virgin Money will also be able to use the information to provide feedback to
customer service agents in order to improve first contact resolution and
improve operational efficiencies in its contact center. For example, the
feedback solution might reveal that certain agents require greater knowledge
about mortgages in order to more quickly resolve customer issues. By
nurturing performance improvement, Virgin Money can enhance both the
customer experience and employee engagement.

“We want to build a better kind of bank that offers customers distinctive
value and empowers our employees to deliver better service,” said Brian
Brodie, Customer and Distribution Director at Virgin Money. “The NICE
Fizzback solution will help us to continually enhance our service and build
stronger brand loyalty by listening to customers and taking proactive
measures to deliver a better experience for them based on their feedback.”

“We are pleased to cultivate our relationship with the Virgin group,” said
Guy Yaniv, General Manager of NICE Customer Experience Management Solutions.
“Virgin Money already stands out as a first-class service provider in the
banking industry. The NICE solution will enable the company to derive
high-level insights into its operations, which it can use to further enhance
this position.”

About Virgin Money
Virgin Money provides savings, mortgages, credit cards, pensions, and
investment and protection products to over four million customers. Virgin
Money’s business ambition is to make everyone better off. This philosophy
underpins its approach to business by offering good value to customers,
treating employees well, making a positive contribution to society, and
delivering a profit to shareholders. Virgin is the official sponsor of the
London Marathon, the biggest annual fundraising event in the world. Virgin
Money leads the London Marathon sponsorship with the ambition to help
runners raise £¼ billion over five years and will use its infrastructure,
online capability and financial expertise to deliver that through Virgin
Money Giving.

About NICE Systems
NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software
solutions that enable organizations to take the next best action in order to
improve customer experience and business results, ensure compliance, fight
financial crime, and safeguard people and assets. NICE’s solutions empower
organizations to capture, analyze, and apply, in real time, insights from
both structured and unstructured Big Data. This data comes from multiple
sources, including phone calls, mobile apps, emails, chat, social media,
video, and transactions. NICE solutions are used by over 25,000
organizations in more than 150 countries, including over 80 of the Fortune
100 companies.

Trademark Note: NICE and the NICE logo are trademarks or registered
trademarks of NICE Systems. All other marks are trademarks of their
respective owners. For a full list of NICE Systems’ marks, please see:

Forward-Looking Statements
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including the statements by Messer Yaniv, are
based on the current expectations of the management of NICE-Systems Ltd.
(the Company) only, and are subject to a number of risks and uncertainties
that could cause the actual results or performance of the Company to differ
materially from those described herein, including but not limited to the
impact of the global economic environment on the Company’s customer base
(particularly financial services firms) and the resulting uncertainties;
changes in technology and market requirements; decline in demand for the
Company’s products; inability to timely develop and introduce new
technologies, products and applications; difficulties or delays in absorbing
and integrating acquired operations, products, technologies and personnel;
loss of market share; pressure on pricing resulting from competition; and
inability to maintain certain marketing and distribution arrangements. For a
more detailed description of the risk factors and uncertainties affecting
the company, refer to the Company’s reports filed from time to time with the
Securities and Exchange Commission, including the Company’s Annual Report on
Form 20-F. The forward-looking statements contained in this press release
are made as of the date of this press release, and the Company undertakes no
obligation to update or revise them, except as required by law.

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