NextTargeting Summit Presents a Forum for Discussing the Latest Trends in Multi-Touchpoint Marketing


Share on LinkedIn

Second Annual NextTargeting Summit Hosted by [x+1] Provides a Forum for Discussing the Latest Trends in Multi-Touchpoint Marketing

Executives from, Verizon Interactive, Edelman Digital and The ARF among the featured speakers at this year’s Summit

NEW YORK, N.Y., March 21, 2011 – Online targeting platform leader [x+1] , , will host its second annual invitation-only conference on the future of multi-channel marketing on April 7, 2011, at the Harvard Club in midtown Manhattan.

The NexTargeting Summit will provide a forum for industry thought leaders to discuss the challenges, opportunities and practical applications of optimizing prospect and customer interaction across multiple customer touchpoints. Or as the conference theme states, “to create the multi-channel harmony you need for success.”

Scheduled speakers for the NexTargeting Summit 2011 include:

· Michael Smith, President, Chief Digital Officer,

· Steve Rubel, Senior Vice President and Director of Insights, Edelman Digital

· Patrick McLean, Executive Director, Verizon Interactive

· Ted McConnell, Executive Vice President, Digital, The Advertising Research Foundation

· Brad Terrell, Vice President and General Manager of Digital Media, Netezza

· Jon Vein, CEO, MarketShare

· Bruce Biegel, Managing Director, The Winterberry Group

· Christopher Harrison, Chief Technology Officer, Epsilon

“The world of marketing is evolving so fast that it is challenging companies from an organizational standpoint in terms of how they structure their marketing plans and processes,” said John Nardone, Chairman and CEO of [x+1]. “As a result, marketers can sometimes get out of sync with how today’s consumers interact with brands and with the changes in technology that support marketing. The NexTargeting Summit is all about helping marketers grasp these challenges and formulate effective strategies for the future.”

The NexTargeting Summit will also provide ample opportunities for peer networking, from a morning breakfast to a post-conference cocktail party.

For additional details on speakers, presentations and panels, plus updates as they happen, please visit . Invitations to this free event can be requested at the website by members of the online marketing community. Please tweet about the event and use the hashtag #nextargeting.

About [x+1]

[x+1], the online targeting platform leader, maximizes the return on marketing investment ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit ; follow us on twitter @xplusone.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here