NextPrinciples Named a Winner In SAP HANA One Innovative App Contest

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NextPrinciples Leverages SAP HANA Platform to Deliver Real-Time Social
Analytics

Milpitas, Calif. – NextPrinciples, a leader in social analytics and
engagement solutions, today announced that it was named a winner in the 2012
SAP HANAR One Innovative App Contest. The contest required companies to
create an innovative application solving real-world problems using the SAP
HANA One platform. The “Event Monitoring & Analytics” solution developed by
NextPrinciples on SAP HANA enables the processing and delivery of social
analytics in real time for large organizations with demanding needs.
NextPrinciples recently launched its Insight-To-Action platform enabling
medium-to-large companies to offer a consistent customer experience through
its unique integration with leading CRM systems.

NextPrinciples has been a member of the SAPR Startup Focus Program since its
inception. “The cooperation with SAP has been mutually rewarding,” said
Satya Krishnaswamy, founder and CEO of NextPrinciples.

Companies today are faced with the challenge of sifting through and reacting
in real time to the large volume of chatter on the social web. The SAP HANA
One platform allows NextPrinciples’ Insight-To-Action platform to process
millions of interactions in real time and deliver social analytics 300 times
faster compared to traditional architectures.

“By using SAP HANA, Insight-To-Action is able to collect, analyze and act on
the overwhelming number of social conversations happening daily,” said
Krishnaswamy. “We are thrilled to be a contest winner and look forward to
leveraging the SAP HANA platform to continue fulfilling our promise of
insightful and real-time social analytics for our largest customers.”

“We are excited to have NextPrinciples as a member of our Startup Focus
Program,” said Dr. Vishal Sikka, member of the SAP Executive Board,
Technology and Innovation. “They were one of the first pioneering startups
to deliver their solutions on SAP HANA. Their solutions are already helping
companies provide a consistent customer experience, as the workforce of the
future is increasingly embracing digital and social technologies. The
availability of SAP HANA One on Amazon Web Services will further accelerate
the adoption of SAP HANA and solutions like NextPrinciples’
Insight-To-Action.”

About NextPrinciples

Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has
pioneered Insight-To-Action, an integrated social analytics and engagement
platform designed to help medium-to-large organizations create, manage and
monitor lasting relationships with customers, influencers and prospective
customers through all channels, social or otherwise. NextPrinciples has
technology and go-to-market partnerships with Microsoft and SugarCRM and has
gained recognition by many institutions such as SNCR, Enterprise 2.0
conference, CRM Idol and most recently ZDNet’s CRM Watchlist 2013.

For more information:

– Visit www.nextprinciples.com

– Follow on Twitter www.twitter.com/nextprinciples

– Follow on LinkedIn www.linkedin.com/company/nextprinciples

– Like on Facebook www.Facebook.com/nextprinciples

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NextPrinciples is a registered trademark of Next Principles, Inc.

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SAP AG in Germany and several other countries.

All other trademarks and product names are the property of their respective
companies.

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Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
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