Insight-To-Action Goes Beyond Listening and Engagement to Offer Companies a
Solution to Integrate Social Conversations into Existing CRM Systems
Milpitas, Calif. – January 23, 2013 – NextPrinciples today launched
Insight-To-Action, an integrated social analytics and engagement platform
designed to help medium-to-large organizations create, manage and monitor
lasting relationships with customers, influencers and prospective customers
across all channels – social or traditional. Companies can now go beyond
listening to the social web and engage with customers by analyzing results
and integrating conversations with existing CRM systems, such as
Salesforce.com, SugarCRM and Microsoft Dynamics.
“In today’s fragmented marketplace, many social tools help brands either
listen to or engage with customers,” said Satya Krishnaswamy, founder and
CEO of NextPrinciples. “Insight-To-Action not only provides an integrated
platform for those social interactions but – most importantly – integrates
seamlessly with CRM systems. CRM integration is crucial to providing a
consistent and superior customer experience across all channels.”
NextPrinciples, a ZDNet 2013 CRM Watchlist winner, is enabling leading
brands to execute campaigns and events, manage the performance of their
social portfolio, generate leads and provide customer care. The tight
integration with CRM systems enables a closed loop process for influencers,
potential leads and support cases identified over social channels.
“NextPrinciples has a rich and unique offering for the growing market in
customer analytics and engagement,” said Paul Greenberg, noted CRM analyst
and author of “CRM at the Speed of Light 4th Edition.” “Their applications
are germane to the needs of businesses that care enough about their
customers to want to know something about them – which should be everyone,
in theory at least.”
The launch of Insight-To-Action comes at a time when companies are looking
to social technologies to produce significant returns on investment.
Analysts estimate an annual value of between $900 billion to $1.3 trillion
that could be unlocked by social technologies.
“The rich analytics enable organizations to move beyond vanity metrics of
number of ‘likes’ and ‘followers’ and demonstrate quantifiable business
benefits,” Krishnaswamy said. “One of our customers gained an annual return
of five times on their investment, while another was able to prevent a $15
million revenue loss by proactively managing an emerging crisis.”
The platform offers integrated capabilities from monitoring and analytics,
to engagement, to integration with CRM systems. The solution’s superior
usability ensures that users are typically up and running in less than an
hour without any formal training or IT support. Insight-To-Action’s platform
includes four modules, including Campaigns and Events, Contact Management,
Community Engagement and Social Performance, and offers out-of-the-box
integration with Salesforce.com, SugarCRM and Microsoft Dynamics CRM.
About NextPrinciples
Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has
pioneered Insight-To-Action, an integrated social analytics and engagement
platform designed to help medium-to-large organizations create, manage and
monitor lasting relationships with customers, influencers and prospective
customers through all channels, social or otherwise. NextPrinciples has
technology and go-to-market partnerships with Microsoft, SAP and SugarCRM
and has gained recognition by many institutions such as SNCR, Enterprise 2.0
conference, CRM Idol and most recently ZDNet’s CRM Watchlist 2013.
For more information:
– Visit www.nextprinciples.com
– Follow on Twitter www.twitter.com/nextprinciples
– Follow on LinkedIn www.linkedin.com/company/nextprinciples
– Like on Facebook www.Facebook.com/nextprinciples
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NextPrinciples is a registered trademark of NextPrinciples, Inc. All other
trademarks and product names are the property of their respective companies.
