NextPrinciples Continues To Show Significant Market Momentum


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Increased Customer Base and Expanded Reseller Network Delivers 93 Percent
Boost In Revenue Year-Over-Year for NextPrinciples

Milpitas, Calif. – April 23, 2013 – NextPrinciples, a leader in social
analytics and engagement, today announced that it has experienced strong
growth year-over-year in the first quarter of 2013, with a total revenue
jump of 93 percent. Since January 2013, NextPrinciples has been named the
winner of several of the industry’s most elite award programs, including
ZDNet’s CRM Watchlist and the SAP HANAR One Innovative App Contest.

“As we exit the social hype cycle, customers are looking to quantify the
impact of social initiatives beyond vanity metrics such as ‘likes’ and
‘followers,'” said Satya Krishnaswamy, CEO and founder of NextPrinciples.
“We are thrilled to enable organizations to quantify the impact of their
social initiatives to the bottom line while driving a more consistent
customer experience. Industry leaders are taking note of our successes and
we are honored to win some of the industry’s most renowned awards.”

Year-to-Date business highlights include:

Increased Customer Base
NextPrinciples continues to add new customers that are leveraging its
platform, Insight-To-Action, for a variety of use cases, including risk
management, customer care, event and campaign management, sales lead
generation and product ideation. The platform allows companies to easily
integrate social interactions and analytics into leading CRM systems such as
Salesforce, Microsoft Dynamics and SugarCRM.

“Since the beginning of this year, NextPrinciples has added many marquee
customers including two of the top ten pharmaceutical companies, a leading
building materials manufacturer and some of the largest global information
technology leaders,” said Ted Sapountzis, head of marketing and product
management at NextPrinciples. “We are truly humbled by the trust such
leading organizations have placed in us. This has led to a 433 percent
growth in our customer base.”

Expanded Partnerships & Reseller Network NextPrinciples has significantly
increased their reseller networks by adding on partners currently selling
SugarCRM, Microsoft Dynamics and Salesforce. “We are seeing a lot of
interest in the marketplace and have added 15 resellers to our partner
program since establishing it in fourth quarter of last year,” Krishnaswamy
said. NextPrinciples has also expanded its relationship with SugarCRM,
creating a complete joint go-to-market approach.

Industry Recognition
In January, NextPrinciples was named a ZDNet 2013 CRM Watchlist winner in
the “Ones to Watch” category. NextPrinciples was also named a winner in the
SAP HANAR One Innovative App Contest in March 2013 after developing a
solution on SAP HANAR that enables the processing and delivery of social
analytics in real time. NextPrinciples additionally received “Marketeer of
the Year” in SugarCRM’s 2013 Technology Alliance Awards for its own branding
and marketing as a joint partner with SugarCRM. NextPrinciples recently
received Beagle Research Group’s 2013 CRM WizKids Award, along with other
leaders including HubSpot and Badgeville. This award is given to
outstanding, emerging companies in the front office and CRM market.

“NextPrinciples received a CRM WizKids award for doing a phenomenal job of
enabling companies to easily manage the high volume of social interactions
and seamlessly integrate those records into CRM systems,” said Denis
Pombriant, Beagle Research founder and managing principal. “What really
stands out is the ease-of-use of the platform that is both intuitive and
comprehensive enough to meet the needs of global organizations.”

About NextPrinciples
Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has
pioneered Insight-To-Action, an integrated social analytics and engagement
platform designed to help medium-to-large organizations create, manage and
monitor lasting relationships with customers, influencers and prospective
customers through all channels, social or otherwise. NextPrinciples has
technology alliances and go-to-market partnerships with Microsoft, SAP and
SugarCRM and has gained recognition by many institutions such as SNCR,
Enterprise 2.0 conference, CRM Idol, ZDNet’s CRM Watchlist 2013 and most
recently Beagle Research’s CRM WizKids competition.

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