Newest Release Also Introduces Advanced Capabilities for Building More Dynamic Playbooks to Further Improve Sales Execution


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LOWELL, MA – November 12, 2013 – Qvidian, the innovator in sales execution
solutions, today announced a native iPad application designed to provide
sales teams with easy access to deal specific content and resources
directly from their mobile devices. Qvidian also released its latest version
of Sales Playbooks and Sales Analytics which enables the easy and rapid
development of more refined playbooks to help organizations to improve sales
performance and exceed revenue targets.

“This latest release not only provides an additional layer of logic
resulting in sophisticated and focused content delivery, the iPad solution
better supports our go to market mobile strategy enabling greater adoption
from our users by providing in-the-moment situational coaching where it
matter most,” said Qvidian customer Fraser Marshall, President and CLO at
Ellison Technologies.

“No matter where our account managers are, at their desk, a coffee shop, or
at a customer site, they can access the content they need faster and easier
from their tablet with Qvidian’s new mobile solution,” said Bart Fanelli,
AVP Global Field Operations at Splunk. “The ability to seamlessly access
Sales Playbooks on the go will help to increase our team’s effectiveness and
help them build value-based conversations for more engaging meetings. It
also makes Splunk more efficient by giving our team one central location for
content, whether it is for a customer presentation or part of Splunk’s
internal sales execution process.”

Today’s buyers are more educated than ever – which has led to more
complexity in sales situations. The latest release of Sales Playbooks and
Sales Analytics allows customers to dynamically build more sophisticated and
advanced playbooks quicker and easier, enabling playbooks that can be
tailored to every imaginable sales situation in order to win more business.

“The mandate for improvement to sales execution is placing demand for new
methods to gain breakthrough levels of performance,” said Mark Smith, CEO
and Chief Research Officer at Ventana Research. “Qvidian is meeting this
mandate by advancing the alignment of coaching and content to increase the
probability and timeframe to close deals, and also provides the
accessibility through native mobile technology.”

Qvidian Sales Playbooks is a dynamic guided selling framework which provides
the most relevant, deal-specific content, resources, and coaching for each
step in the sales process. It is proven to accelerate the ability for
salespeople to close deals by replicating best practices across the
organization, while increasing average deal sizes and shortening sales
cycles. Playbooks allows sales teams to quickly adapt to changes in the
selling process, easily align marketing support to specific sales
situations, and increase sales team adoption of existing sales tools and
systems to maximize return on existing investments.

Qvidian continues to innovate with ongoing advancements and new features
• iOS7 Compatibility – Salespeople can take advantage of the enhanced
functionality of the most up to date operating system.
• More Dynamic Capabilities – The ability to combine rule conditions and
trigger plays off expanded data sets allows for more fluid playbooks that
update automatically as situations change in selling process.
• Deeper integration with SFDC – Users are able to drive rules from all SFDC
objects and customers can easily configure CRM update function
• Expanded SmartURL functionality – Provides an even more streamlined
workflow of access to important content and resources.

“We continue to accelerate the pace of innovation and deliver comprehensive
solutions to help customers tackle challenges in their sales processes,”
says Karen Meyer, Vice President of Product Management at Qvidian. “Our new
iPad solution empowers salespeople with on-the-go access to buyer specific
guidance and content needed to win business. It offers unique capabilities
that allow sales teams to present and deliver information right at the point
of sale and, as they make progress on their deals, automatically updates
status in This approach delivers in a distinctive class of
business process applications helping sales teams more effectively close
business versus simply helping them save time.”

Qvidian’s Sales Playbooks Mobile is available today. The latest release and
mobile solution will be demonstrated in Qvidian’s Booth West #535 at
Dreamforce in San Francisco from November 18-21, 2013.

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About Qvidian
Qvidian provides cloud-based sales execution solutions that enable companies
to exceed quota targets, accelerate sales cycles, and win more business by
closing the gap between strategy and execution. The company’s innovative
software and advisory services offer real-time insight to ensure sales teams
do what’s needed to win, by driving repeatable methodologies and making the
sales organization more agile. With over 1,200 global customers including
Dell, Citi, ADP, CA, and Splunk, Qvidian is helping organizations
significantly increase their profitable revenues while eliminating waste and
reducing costs. For more information, visit or call
1-800-272-0047 or +44 (0) 870-734-7778.

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