New Webinar Highlights Winning Strategies for Customer Reference Management Using Marketing Operations Approach

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Free web event hosted by Founders of Boulder Logic and Marketing Operations Partners on Tuesday, May 12 at 12:00 PST – Register to attend at https://www1.gotomeeting.com/register/868352752

Boulder, CO, May 6, 2009 – Boulder Logic™, the customer reference specialists,in partnership with Marketing Operations Partners™, today announce an upcoming web event for marketing executives. The webinar will illustrate how to take an operational approach to using existing customers to help drive new sales.

The free web event will provide a discussion of:
– Economic relevance of customer reference management
– Explanations of how to apply an operational approach to references
– Considerations before introducing new practices

The event will be facilitated by Gary Katz, Founder & CEO of Marketing Operations Partners. Mr. Katz explained, “An operational approach to marketing has become increasingly important as organizations seek to streamline costs. Our aim in this event is to share practices that will help marketing executives achieve better results from their limited investment dollars.”

Boulder Logic President & Founder explained, “Good customer references are known to influence sales, however an ad hoc approach to providing those references is less productive and jeopardizes existing relationships. Executives that attend this event will learn how applying operational controls and metrics to customer reference management can lower costs, protect existing customers and drive new sales.”

The web event is titled, “An Operational Approach to Customer Reference Management” and will occur on Tuesday, May 12 at 12:00 PST. Registration is currently open to the public at https://www1.gotomeeting.com/register/868352752. Advance registration is required. Available space is limited.

About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customers. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.

About Marketing Operations Partners
Founded in Santa Clara, CA in 2006, Marketing Operations Partners is the first ready-to-go COO and change management team dedicated to changing the MO of Marketing by helping CMOs operate like CEOs. The company brings together leading subject matter experts and thought leaders to enable clients to leverage process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business. A comprehensive blend of pragmatic and innovative services help enterprises accelerate the sales process, build a scalable marketing infrastructure, optimize customer profitability, cultivate an ecosystem of stakeholder support for key enterprise initiatives and demonstrate measurable return on Marketing to management. For more information, visit www.marketingoperationspartners.com.

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