New Webinar Features Strategies For PR Credibility With Customer References.


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Free web event hosted by Boulder Logic and Projectline on Thursday, July 9 at 11:00 am PST
Register to attend at

Boulder CO, June 23 2009 – Boulder Logic, the customer reference specialists, in partnership with Projectline, today announce an upcoming web event for PR professionals titled:
Helping PR Succeed With Customer Reference Management.

PR is critical to building credibility and raising awareness around your products, services and technology. Engaging customer references from the onset helps PR become even more compelling. Yet, many organizations do not have a formal intersection in place between enterprise customer reference management and the public relations functions. This webinar will focus on the importance of customer referencing and how it positively affects the Public Relations discipline.

The free web event will provide tips on how to maximize customer reference potential and boost PR credibility.
Some of the topics they will discuss include:

How PR/AR typically interact with customer references today.
The challenges to PR/AR and the entire organization with this silo approach.
The benefits of an integrated program to the entire organization.
The business justification for this approach.
The implications of increased business focus on social marketing.

The web event is titled, Helping PR Succeed With Customer References and will occur on Thursday, July 9 at 11:00 PST. Registration is currently open to the public at
Advance registration is required. Available space is limited.

About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customers. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit

About Projectline, Inc.
Based in Seattle, WA. Projectline has earned a reputation for an exceptionally high level of performance, with an impressive client base. They are built around a unique team of experienced senior-level professionals that specialize in technology marketing. Some of the most innovative companies in the world work with Projectline to gain strategic insight to maximize ROI and marketing impact, integrate real-world customer experiences to drive adoption, and demonstrate the value of new technology.
For more information, visit

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