New Report: How CPG Brands Squander Their Marketing Dollars


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Great Neck, NY, July 2nd, 2013 – Trepoint,, a provider of strategic marketing services and consulting for challenger brands, has released a new white paper, “The 5 Ways CPG Brands Squander Their Marketing Dollars.” You can download it for free here: It is the first in a series from Trepoint covering marketing best practices.

In this economy and competitive environment, CPG companies can ill afford to waste precious resources on marketing tactics that don’t bear fruit. This insightful white paper will help them fine-tune their processes in order to more effectively drive leads and sales.

“When stripped down to its essence, marketing is about creating an emotional connection that drives a sale and continues to drive repeat sales,” said Trepoint CEO Bill Carmody. “Today, it needs to do so in the most cost-effective and efficient manner possible. This is especially true of Challenger Brands in CPG, those that aren’t the number 1 brand in their category. That’s why we felt it was important to create this white paper series in order to help marketers work smarter, look at the issues facing them in new ways and work towards tangible results.”

This first white paper in the series from Trepoint covers 5 key areas where CPG marketers are wasting resources, and provides solutions to each. They include:

• Issue #1: Conventional Wisdom is Killing You

• Issue #2: You’re Measuring the Wrong Things

• Issue #3: You’re Not Creating Emotional Connections with your Customers

• Issue #4: Why Aren’t You Leveraging Unique Packaging Codes?

• Issue #5: Social Is Not a Broadcast Medium

These insights have been gleaned from Trepoint’s work with leading companies like Windsor Foods and ACH Foods. Download a copy of the white paper today and help put them to work for you:

About Trepoint
Trepoint is a different kind of marketing services company. We create competitive advantage for Challenger Brands through the power of technology and marketing. Bringing passion, experience and innovation from our years of successful, major brand engagements, we enable Challenger Brands to better engage customers and prospects in the most persuasive ways. More than a digital agency, Trepoint’s comprehensive, integrated solution includes outstanding creative, brand strategy, social media campaigns, mobile apps, interactive media platforms … and everything else needed in the way of technology and marketing success. Our analytical chops let us back up our work with measurable ROI. We’re big enough to marshal the resources, expertise and technology to meet any business challenge, yet small enough to be nimble and responsive. CPG, technology and entertainment companies have maximized their cross-channel marketing investments using Trepoint’s products and services. Join the mid-market revolution and better promote your brand and product. Trepoint is headquartered in Great Neck, N.Y., with offices in Kansas City and San Francisco. For more information, visit

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