New Release of Maximizer CRM promotes cloud deployment with improved usability


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Maximizer CRM 12 Summer 2013 raises user productivity with integration to HubSpot – All in One Marketing Software
BRACKNELL, UK – 9 JULY, 2013. Maximizer Software, a leading provider of on-premise and cloud-based Customer Relationship Management (CRM) solutions, has announced the global launch of its latest release, Maximizer CRM 12 Summer 2013. The newest version of Maximizer CRM is truly unique within the CRM market place, due to the varied deployment options available, including on-premise, public cloud and private cloud, which provide cost-effective options for small and medium enterprises (SMEs) that don’t want to compromise on the quality of a solution that is core to their business.

This powerful new edition of the software offers functionality improvements devised to enable businesses of all sizes to meet key business goals and stay ahead of competitors . The latest enhancements feature better usability, improved functions to increase business productivity, enhanced mobile accessibility and extended integration tools.
The new Maximizer CRM: HubSpot Connector enables users to integrate with HubSpot’s all-in-one inbound marketing software, making it easier for businesses to bridge the gap between marketing initiatives and sales activities, while generating a higher quantity of qualified leads by collecting sophisticated lead intelligence on each prospect and sending it to Maximizer CRM. This enables sales people to conduct more informed and engaging communications, shortening the sales cycles, while improving conversion rates, ensuring a return on investment (ROI).

Further key benefits of Maximizer CRM 12 Summer 2013 include:
• More Productive Searches – when accessing Maximizer via web, mobile or window, the updated ‘quick search’ and ‘prompt for values’ functions ensure your searches are retrieved quickly, offering instant access to your customer data.
• Contextual Activities – the improved contextual menus ensure the options you need are at your fingertips with no need to open additional windows or screens, plus improved easy insert options for notes and documents.
• Process Flow in Sales, Marketing and Service – use the new user defined key fields configuration and rule based mandatory fields to drive your teams through the sales, marketing and service processes for enhanced productivity and more reliable data capture.
• Email Marketing and Targeting – advancements in template security and email personalisation allow marketing to better target communications to customers and prospects alike, while sharing successful campaigns for a great return on investment.

Maximizer CRM 12 Summer 2013 is better geared for remote users than ever with improvements to web accessibility functions. Mobile-configured quick search options, easier access to previous entries, simplified address book entry and information pop-ups for appointments are designed to optimise smartphone and tablet use and increase the productivity of users on the road or working from remote locations.

Vivek Thomas, president of Maximizer Software, comments: “We are seeing our clients’ workforces becoming increasingly mobile – often working on-the-go and offsite – so it’s important that their CRM can keep up. Maximizer CRM 12 Summer 2013 has improvements to mobile and tablet functionalities, allowing users to access a wider range of information in less time and with fewer clicks than before. With these new developments, users can search for client information quicker than ever and it’s now much easier to modify fields and input information via mobile and tablet”.

Mike Richardson, managing director of Maximizer Software EMEA, notes: “The longer it takes a business to access information, the less efficient and productive it is – that’s why, when developing the latest release of Maximizer CRM, we really wanted to enhance its usability, making it easier and faster for staff to complete vital tasks. Streamlining processes frees customer-facing staff to focus on activities that directly generate sales, thereby increasing productivity. A key element of Maximizer CRM 12 Summer 2013 is the capability to be integrated with HubSpot inbound marketing software – Maximizer CRM: HubSpot Connector will transform the way that marketing and sales work together, speeding up the sales cycle and facilitating the flow of information between them to ensure that sales receive valuable leads”.
For more information, please contact:
Hugh Filman or Rhianne Muir
Lindsell Marketing
Tel: +44 (0)20 7402 0510
Email: [email protected]
Or [email protected]

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:

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