New machine translation capabilities further enhance global customer experience management


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Maidenhead, U.K., February 11, 2013, – SDL (LSE: SDL) today announced a
series of new machine translation (MT) capabilities in its Language Platform
that will help businesses translate the avalanche of new content that has
infiltrated the enterprise. With a more scalable and cost-effective way to
translate growing amounts of customer-facing content – whether on e-commerce
sites, social media or help forums – businesses will be able to deliver
informative, relevant and consistent customer experiences, helping increase
sales and drive brand loyalty.

Big Data has created unprecedented challenges across the enterprise. And the
volume, variety and velocity of information, multiplied by the number of
languages required for a global business, have transformed Big Data
challenges into Big Language challenges. Machine translation (MT) is the
only technology that is scalable and cost-effective enough to handle this
Big Language challenge, which is why SDL chose to integrate the capability
across its existing Language Platform. The enhanced platform offers MT
integration with translation workflow, as well as a new self-training
capability for translation teams to improve MT quality and dramatically
improve translator productivity.

With SDL’s new Language Platform capabilities, enterprises and language
service providers will be able to easily and securely train the SDL
BeGlobal® machine translation software with SDL BeGlobal Trainer to deliver
higher-quality automated translations and expand the types of content that
can be translated. This includes real-time content such as chat, email and
social media. Additionally, MT is now seamlessly integrated across the
entire set of language technologies in the platform – including SDL
WorldServer®, SDL TMS®, SDL GroupShare™ and SDL Trados Studio® – leveraging
solid, well-documented APIs.

From real-time free translation options to high-quality professional
translations, small businesses and large enterprises alike will be able to
create global competitive advantage through a holistic, end-to-end platform
of SDL translation solutions.

“Our mission is to eliminate barriers to global communication by helping
solve Big Language challenges within every industry,” said Keith Laska, CEO
of the SDL Language Technologies division. “By delivering our market-leading
technologies via a powerful, integrated enterprise platform, and putting MT
in the hands of users, we hope to provide the right technology and tools for
every global communication need across the organization.”

Keith Laska talks about Machine Translation
Have your own Big Language challenges? Download the latest whitepaper on the
Top 5 Big Language Business Problems Solved by Machine
Learn how your company can get started with the SDL Language Platform:
Find out more about SDL BeGlobal Trainer:
Finally – There are lots of new things coming…Follow us on Twitter

About SDL
SDL enables global businesses to enrich their customers’ experience through
the entire customer journey. SDL’s technology and services help brands to
predict what their customers want and engage with them across multiple
languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands
work with SDL. For more information, visit


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