New Leadspace-Marketo Integration Can Help Boost B2B Lead Conversion


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Social Lead Targeting Technology Now Enables Marketo Users to Auto-Qualify
and Enhance Web Leads

Menlo Park, Calif. (October 1, 2013)—Leadspace, Inc. today launched a new
release of its SaaS-based social lead targeting solution that integrates
seamlessly with Marketo’s (Nasdaq: MKTO) marketing automation software to
give B2B marketers the first automated lead qualification solution to slash
lead response times and lift conversion rates.

With the new release, B2B marketers and inside sales teams can use Leadspace
to not only fill their top-of-funnel with high-quality leads but also
automate and optimize their inbound marketing, which directly translates
into bigger pipelines and lower cost-per-lead.

Make Contact Faster with Auto-Qualification
Research proves that rapid contact is critical to maximizing sales success.
In fact, calling new leads in under a minute can boost conversion rates by
391%. But accurately qualifying leads can be a slow, labor-intensive
process, with sales often missing the opportunity to strike while the iron
is hot.

Leadspace is the only automated solution that helps marketers quickly
identify hyper-targeted leads across numerous data sources, including paid
contact databases, social networks and websites. Using social targeting
technology, Leadspace automatically qualifies leads based on how well they
match up against a company’s unique ideal buyer profile.

“By uncovering lead information scattered throughout the social web,
Leadspace enriches the leads inside Marketo,” said Robin Bordoli, VP,
Partner Ecosystem and General Manager, Social at Marketo. “The new
integration helps Marketo users spend their scarcest resource – time – on
their most important leads. Companies can now find the needles in a

Auto-enhance campaign leads
Leads gathered through an online program, event or from a third party can
now be automatically prioritized based on the ideal buyer profile. Leadspace
enhances each lead with fresh contact information and social data that it
pulls on-demand from numerous data sources. The enhanced data can then be
fed in the Marketo lead database. This enables marketers to quickly evaluate
program success, ensures campaigns run off the freshest data available, and
allows marketers to develop hyper-targeted campaigns—sending emails to
people interested in a certain topic, or only to those who use a specific

“The top-quality lead data and precise targeting Leadspace provides are key
to marketing automation success,” said Leadspace VP Marketing Ran Gishri.
“With the new integration, Marketo users can get a leg up on competition by
uncovering golden opportunities faster and connecting sooner.”

The new Leadspace release also includes other enhancements, including a
revamped user interface for generating targeted lead lists, a tighter
integration with for sales prospecting, and more.

To learn more about how Leadspace can maximize B2B sales and marketing
success, visit

About Leadspace
Leadspace sets a new bar for B2B lead data quality by tapping into social
networks and paid contact databases on-demand and identifying super-targeted
leads based on myriad social buying indicators. The Leadspace SaaS solution
addresses the full lead data needs of modern marketers – from lead lists to
ranking and enhancement of web leads and sales prospecting. Founded in 2007
by experts in web mining and semantic analysis, the company received funding
from top-tier venture capital firms, including Battery Ventures, JVP, and
Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at
About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software
platform for companies of all sizes to build and sustain engaging customer
relationships. Spanning today’s digital, social, mobile and offline
channels, the Marketo® solution includes a complete suite of applications
that help organizations acquire new customers more efficiently, maximize
customer loyalty and lifetime value, improve sales effectiveness, and
provide analytical insight into marketing’s contribution to revenue
growth. Marketo’s applications are known for their breakthrough ease-of-use,
and are complemented by the Marketing Nation™, a thriving network of more
than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share
and learn from each other to grow their collective marketing expertise. The
result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo
serves as a strategic marketing partner to more than 2,500 large enterprises
and fast-growing small companies across a wide variety of industries. For
more information, visit

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks
of Marketo, Inc. All other trademarks are the property of their respective

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