New Get Satisfaction Solution Brings Best-in-Class Community Platform Capabilities to Small Businesses


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Platform delivers engaging customer experiences that help companies reduce
support costs, gain market intelligence, acquire new customers

SAN FRANCISCO, Jan. 29, 2013 — Get Satisfaction, a community platform for
creating engaging customer experiences, today announced a new solution
specifically designed and priced for small businesses. Called Get
Satisfaction for Small Business, this plan makes it possible for companies
of all sizes to build thriving customer communities that enable them to
acquire more customers, reduce support costs, and generate product ideas. As
part of this release, the company is moving to a simpler pricing model,
allowing users to pay per community manager seat rather than for bundles of
features, making Get Satisfaction’s best-in-class platform accessible for
all businesses.

“We believe that 2013 will be the year of the community manager, and we want
to enable organizations of all sizes to realize the full potential of this
transformational role,” said Wendy Lea, CEO, Get Satisfaction. “By fostering
customer-to-customer interactions, community managers bring tremendous
business value to multiple departments across their company—lowering support
costs, bringing better products to market, and acquiring new customers.”

Small Business Success
“The new enhanced capabilities of Get Satisfaction for Small Business, such
as the new Community Health Analytics, can help us gain new insights into
our customer and developer communities. We look forward to experiencing even
greater efficiencies in our customer support and a more complete
understanding of topics that our customers care about,” said Scott Regan,
vice president of marketing, Apigee.

Customer communities drive efficiency, strategic value and revenue for even
the smallest businesses. Some use cases for customer communities include:
• Multi-Channel Customer Experience — Customer communities are the easiest
way for small businesses to deliver more social customer experiences on
their websites, Facebook page and on mobile devices, which create a constant
feedback loop that is fundamental to a successful customer experience
• Support — Customer communities enable businesses and their customers to
have more productive conversations around questions, and problems, by
connecting customers to each other and providing a permanent knowledge base
where customers can find the answers and feedback from previously-generated
customer content.
• Marketing — Communities help businesses identify brand advocates to drive
authentic word of mouth marketing through trusted customer-generated
• Product Development — Customers are eager to share feedback on products if
companies prove that they will listen and take action. Customer communities
are a great resource for product development teams looking to capture,
repurpose and implement customer insight.

What’s New?
The Get Satisfaction for Small Business Plan now includes expanded community
manager resources and analytics:
• Getting Started App: During the first 30 days of a trial, new community
managers are guided through the critical steps of launching their community:
setting up the community, seeding it with relevant content, and inviting
customers to join. By helping community managers effectively set up
communities, customers can more easily jump into conversations and engage
with other customers for an active and productive experience.
• Community Health Analytics: Available to small business for the first time
ever, Get Satisfaction has included a small business-friendly version of
their enterprise-level Community Health Analytics product. This tool
provides invaluable insight that helps community managers identify new
customer prospects and brand advocates, as well as trends around product
feedback and customer support issues.
• Social Media Integrations: Because the fastest way for a small business to
reach their audience and build community is through social media, Get
Satisfaction’s Facebook application and Hootsuite integration are included
in this solution.

Pricing and Availability
Under the new pricing model, every customer gets the same set of core
features and one community management seat for $49/month. As community
engagement and business value grow, customers can add additional seats at
any time. To get started with Get Satisfaction for Small Business or learn
more about the company’s other products, visit:

About Get Satisfaction
Headquartered in San Francisco, Get Satisfaction helps companies create
engaging customer experiences by fostering online conversations about their
products and services at every stage of the lifecycle. Companies of all
sizes such as Intuit, Kellogg’s and Sonos rely on the Get Satisfaction
community platform to acquire new customers, provide better service and
build better products. Today, Get Satisfaction powers 70,000 active customer
communities hosting more than 35 million consumers each month. For a free
trial, visit

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