New Email Management & Marketing Platform Unlocks Savings Of Up To 90% Through Enterprise Wide Customer Data Integration

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Organisations can now reap the significant benefits of an outbound customer email and mobile communication platform that integrates data from all business processes and channels including: email-marketing, CRM, transactional messaging, service information, billing and purchase confirmation. By integrating all online customer data into a single enterprise view, the all new Communicator® platform, from Communicator Corp (www.communicatorcorp.com), empowers users in any business function to achieve cost and resource savings of up to 90%. It is expected that initial demand will be led by email marketing managers frustrated at fragmented data, with other business users seeking to capitalise on proven savings.

As the enterprise level system’s “superior relational data-structure” integrates information from all separate customer touchpoints, users can now unlock the combined value of that data; dramatically eliminating the costs of managing that data separately. In addition, organisations are able to create even more relevant cross–enterprise email or mobile messages that are tailored to the specific needs of individual recipients. This contrasts markedly to many organisations where considerable time and resource is wasted by migrating data around different sources for each separate business or email marketing activity.

Organisations can also now perform even more thorough cross-enterprise web analytics and behavioural data-modelling. This empowers users, such as marketing managers to innovate their future enterprise-wide, customer segmentation strategies; dynamically building ever more engaging messages or campaigns and constantly improving data quality over time.

Specific features of the new Communicator® include: advanced customer and prospect delivery metrics, a class leading data-modelling engine, dynamic content creation and industry leading web-services for further integration & automation. The system also includes intelligent personalisation facilities and powerful behavioural filtering on all aspects of customer behaviour including: purchases, clicks, opens and more.

Commenting on the launch, Communicator Corp’s CEO Chris Wilds said, “Any organisation that is committed to getting the most out of their investment in email and mobile communication, whilst giving the best possible service to their customers, should actively consider upgrading to the new Communicator®. Far too many organisations fall short of the mark by complacently wasting a huge amount of resource on piecemeal campaigns; where blocks of data are crudely migrated around the organisation in a haphazard fashion; with each action carrying its own cost structure. This is wholly unacceptable and the penny has now dropped at board level.

“With the current economic climate, senior managers are dictating that their organisations need to deliver even more tangible results in terms of enterprise ROI. This is challenging customer data complacency and driving the demand for more cost-effective integrated email campaigns that engage recipients more fully by exploiting a single enterprise wide view of existing customer data. The latest version of Communicator® enables this and ensures that, for the first time, both the organisation and the customer are winners.”

The company has also integrated Communicator® with a number of complementary platforms including Google Analytics, Omniture, PayPal, Oracle, Salesforce, Hybris, Netstats and Microsoft Dynamics.

Communicator Corp has a team of experienced consultants to advise organisations, across the globe, on all aspects of the email and mobile communication mix; from design and creativity though to technology usage, data analysis and the creation of effective email marketing campaigns.

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