New Eloqua eBook Provides Demand Marketers with an On-ramp to Social Media


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The “Grande Guide to Social Demand Generation” Details How to
Use Social to Drive Real Demand

VIENNA, VA – June 13, 2012 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the “Grande Guide to Social Demand Generation,” the latest installment in the company’s award-winning Grande Guide series. Packed with real world examples, interviews and how-to advice, this free guide explores social media within the context of demand generation.

While there’s little doubt that social media has changed the game for sales and marketing professionals, many marketers have struggled to use it to drive actual demand for their products and services. Recent research has shown that organizations are looking to expand lead generation through social media.

Full of firsthand knowledge, point-by-point guidance and case studies, The Grande Guide to Social Demand Generation breaks down how demand marketers can tap into the power of social media to engage leads throughout the buying cycle, extend the reach of campaigns and pass hot leads to sales.

“As social media continues its rapid growth, many marketers have felt intense pressure to get on board. But too few resources are available for demand marketers,” said Heidi Melin, Chief Marketing Officer at Eloqua. “With the Grande Guide to Social Demand Generation, we’re giving the mix of practical guidance and wisdom demand pros need to join best-in-class companies that are already developing a social demand strategy and start passing highly-engaged leads to sales.”

The Grande Guide to Social Demand Generation is available for free today along with other installments in the award-winning series of e-books, including the Grande Guide for the Social CMO and the Grande Guide to B2B Content Marketing.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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