New Book Shows Businesspeople Practical Ways to Use Social Media


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December 12. 2008
Get with it! This is the advice John I. Todor, Ph.D., Managing Partner of The Whetstone Edge, LLC is giving CEOs, executives, entrepreneurs, consultants, independent agents and employees who are not actively using social media to advance their businesses or careers. To help them do so he has just published a new book: Get with it! The Hands-on Guide to Using Web 2.0 in Your Business.

The book explains how to use Web 2.0 tools like social bookmarking, social networking, online press release and blogs. Todor asserts that Web 2.0 has forced businesses to play by new rules, and every businessperson needs to understand them, not just the marketing professionals. Web 2.0 has also introduced new tools that make it easier to thrive in today’s fast-changing and increasingly complex business world.” “Every businessperson needs to know how to harness these tools,” says Todor

“The evidence is clear. Customers increasingly vet companies, products and the people they do business with online, and are highly influenced by online reputation,” Todor continues. “Customers want to know what it will be like to do business with a company and what kind of experience they can expect once they purchase its product. Businesses that don’t have a credible social media presence are losing out.” Todor especially encourages those involved in small and medium sized businesses to embrace social media since it can have a big effect on their businesses.

The book, Get with it! The Hands-on Guide to Using Web 2.0 in Your Business is available in paperback format from or as an immediately downloadable eBook. Everyone who buys the paperback edition gets the eBook as well. It is an interactive hands-on guide: open the eBook, open a web browser, click on the live links and it will guide you, step-by-step, through the process of taking control of this medium.

Todor says, “This is not just a marketing book, it will show you how to use free Web 2.0 tools and tactics to perform business functions that are becoming more critical everyday.”
You will learn how to:

  • Efficiency gather information, spot trends and turn your insights into business opportunities for you and your customers
  • Build a networked brain trust of people who will help you adapt to change and will evangelize you and your business
  • Assess your online social media presence and take appropriate action
  • Establish a visible and credible social media presence that attracts customers.

The book was designed for people who have limited knowledge of social media tools and tactics and want straightforward help to understand and use these tools. Business executives, entrepreneurs, independent agents and employees will all ways to apply the material in the book.

The program pulls together a number of Web 2.0 tools into what Todor calls “The Whetstone Edge Social Media System.” People who use the program will learn how to use the features of free sites, tools and concepts like Google Alerts, RSS feeds,, Technorati, Blogs, Linkedin, webinars, podcasts, PRWeb, social
bookmarking, social networking, online communities and more. The system shows how to make the whole greater than the sum of the parts when using multiple Web 2.0 tools. Critically, it is always focused on business outcomes.

Todor makes it clear. “The purpose of this book is not to turn businesspeople into online marketers. Its purpose is to give them the insights, understanding and know-how to face inescapable marketplace challenges.”

John I. Todor, Ph.D. is the managing partner of The Whetstone Edge, LLC ( a consulting firm that applies research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM, customer relationship management, customer experience management
and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles that lead to customer satisfaction, trust, loyalty, and long term, high lifetime value. They offer clients insights in how to use Web 2.0 technologies, social media and consumer-generated content to strengthen customer relationships. They offer workshops, consult and speak on these topics

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