Mzinga Introduces OmniSocial


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Single Social Software Solution Transforms Marketing, HR, and Support
Through a Broad Feature Set and Powerful Analytics

Burlington, MA – September 23, 2009 – Mzinga (, the
leading provider of social software, services, and analytics that improve
business performance, today announced OmniSocial, a new software solution
that enables organizations to connect, communicate, collaborate, and attain
greater business value from social interactions with their employees,
customers, and partners using a single environment.

Using OmniSocial, businesses can enable and leverage the collective
knowledge and ideas of their target audiences and tap into a new kind of
business intelligence, leading to operational efficiencies, greater brand
exposure, and increased productivity, customer satisfaction, and business

“Mzinga’s approach to ‘pervasive’ community cuts to the core of what the
social media phenomenon is all about,” said Matthew Lees, Vice President &
Analyst at the Patricia Seybold Group. “The release of OmniSocial
illustrates that Mzinga’s overarching focus is on the business needs of its
clients.” (See attachment for complete report at the end of the release.)

Targeted Business Solutions
OmniSocial combines three powerful modules – social media and networking,
web collaboration, and learning and performance – into one environment with
flexible deployment options and powerful analytics. While OmniSocial can be
used in virtually any area of business, Mzinga provides solutions to help
businesses better connect with customers, employees, and partners:

* OmniSocial Marketing enables marketers to communicate and interact
with prospects, customers, and enthusiasts to drive product innovation,
build brand loyalty, grow market reach, and increase revenue.
* OmniSocial HR enables human resources and learning professionals to
facilitate social and organizational learning, improve recruiting and
onboarding, develop talent and careers, and increase employee retention.
* OmniSocial Support helps customer service and support professionals
foster peer-to-peer support among their customers and partners, leading to
faster response times, cost reductions, and improved satisfaction.

“We’re excited about the extended capabilities that Mzinga’s OmniSocial
solution will afford us,” said Steven Brewer, Training & Development Manager
at The Philadelphia Insurance Companies. “Today, we use Mzinga for learning
and development for both employees and customers, and we’ll now be able to
extend that to include powerful social interactivity, web collaboration and
analytics – all managed from one environment regardless of how many sites we

Features & Functionality
Delivered in a fully-hosted SaaS model, OmniSocial can be quickly and easily
deployed, branded, and configured. Key capabilities include:

* Single Solution with Flexible Deployment Options
Using OmniSocial, businesses can easily create single or multiple
“instances” of standalone sites or integrated applications and widgets,
which can all be managed from one core administrator environment,
eliminating data silos.
* Broad Suite of Applications
OmniSocial contains the broadest combination of social media and
networking, web collaboration, and learning and performance applications in
the market, enabling businesses to facilitate communication, teamwork, and
content sharing in multiple ways and among any number of groups. Available
features include advanced social profiles, blogs, discussions, idea sharing,
file sharing, course management, event management and calendaring,
assessments and surveys, web conferencing, collaborative content authoring,
and more.

In addition, OmniSocial provides extensive administrative capabilities
for managing site design and configuration, user access and registration,
content moderation and management, as well as localization in up to 20
* Reporting, Analytics and Business (Social) Intelligence
OmniSocial provides detailed reporting functionality as well as the
addition of Mzinga OmniSocial Analytics, which provides real-time insight
into member influence and engagement, relevant trends and topics, membership
growth and retention, and the overall health and wellness of an OmniSocial
community or related initiative. By applying a proprietary set of formulas
to social interactions and exposing the results in graphical reports and
dashboards, OmniSocial makes it easy to analyze viral marketing reach,
assess brand reputation and exposure, and identify the strategies and
activities that deliver the highest return on investment.

“By providing our customers with a single solution for all social and
organizational interactions in combination with a powerful analytics engine,
we can help them dramatically improve business operations and results,” said
Barry Libert, Chairman and CEO of Mzinga.

Pricing & Availability
OmniSocial is available now, with additional features scheduled for release
in Q1 2010. The full feature list, along with pricing, is available upon

About Mzinga
Mzinga is the leading provider of social software, services, and analytics
that improve business performance. Through a combination of enterprise-class
technology, strategy and online moderation services, Mzinga social solutions
enable businesses to increase revenue and lower costs by improving brand
visibility, workplace satisfaction, and customer loyalty. Headquartered in
Burlington, Massachusetts, Mzinga supports more than 14,000 communities and
1 billion monthly page requests from 40 million unique visitors in 160
countries worldwide.

To learn more about Mzinga, visit

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