myThings partners with TagMan to move advertisers beyond last click digital marketing

myThings and TagMan lay down the gauntlet to all digital marketers with a
complimentary value-added Marketing Attribution service to all myThings
clients. Together, myThings and TagMan enable advertisers to increase
revenues up to 15% by going beyond ‘last click’ marketing.

New York, August 27, 2013- myThings a global leader in customized
programmatic ad solutions, and TagMan, a leading provider of tag
management, marketing data, and marketing attribution solutions, today
announced a strategic partnership that will offer myThings’ customers
complimentary access to TagMan’s Visual Insights Suite (VIS) marketing
analytics dashboard. The joint offering will enable advertisers to look
beyond the last click and drive incremental revenue by adjusting their
marketing mix.
Using TagMan’s VIS, marketers will gain a fully transparent picture of the
impact that different touch points along the customer journey – such as
display ads, search, email, social media – are having on the users’ final
conversion. By using the VIS platform, advertisers can see which vendors
played what role leading to a conversion – be it Introductions (first click)
, Assists (mid journey) or last click touch points – and adjust their
attribution model accordingly.

In addition, TagMan’s ROI and CPA Dashboard displays and compares vendor
performance and KPIs for multiple attribution models, helping advertisers to
make informed decisions about the marketing mix that will best serve their
business goals.
“The collaboration with TagMan will empower our customers by providing them
with more campaign insights and the ability to grow revenues by tuning their
marketing mix,” said myThings CEO Benny Arbel. “Now our customers will gain
a better understanding of the contribution to incremental sales made by the
different marketing channels along the customer journey, and make informed
marketing investment decisions.”

“myThings’ vision of delivering greater transparency in its customized
programmatic ad solutions echoes our belief that advertisers should have
greater control and clarity over their marketing data,” said TagMan CEO Jon
Baron. “We are delighted to be partnering with myThings, the early results
are exciting, and together we look forward to helping advertisers grow
revenues through more effective management of their digital marketing.”

For more information on myThings’ complete data driven advertising
solutions, visit www.mythings.com

For more information on TagMan’s tag management system, visit www.tagman.com
About myThings
Founded in 2005, myThings is a global leader in data-driven advertising
solutions. We specialize in customizing digital campaigns for leading
advertisers in 30 markets including Adidas, Walmart, ToysRUs, Littlewoods,
Very.co.uk, Zalando, Orange, Best Buy and Microsoft.

myThings’ tailored offering was developed to meet specific advertiser
business goals through bespoke brand-aligned creatives, customized
algorithms trained on their data, and differentiated campaigns for different
audience segments with unique creative and commercial attributes.

Turning big data into incremental demand, myThings personalizes over 5
billion impressions per month through its proprietary bidder’s integration
with 14 ad exchanges (including a direct seat on the Facebook Exchange), in
addition to many direct media partnerships with top publishers and networks
across operating regions.

About TagMan
TagMan is a leading global Tag Management System (TMS), Marketing Data, and
Marketing Attribution provider. Since 2007, e-commerce professionals and
digital marketers have relied on TagMan to improve website performance and
to take control of marketing tags. TagMan introduced the next generation of
TMS in 2013 launching the industry’s first Marketing Data Platform (MDP),
providing access to TagMan’s marketing data layer collected in real-time and
unified by tags. Marketers can now visualize the customer journey and path
to purchase with marketing analytics dashboards to reveal the true impact of
advertising spend and drive revenue through tag powered data. More than 350
enterprise websites across all major industries make TagMan their go-to
partner including clients like Vodafone, Travelocity, Spotify, John Lewis,
Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVo,
and Tesco Mobile.