More Companies Are Deigning Customer-Centric Business Strategies, But Then What

0
182

Share on LinkedIn

Although far from a majority, the percentage of companies with customer-centric strategies continues rising. But then what? Well, in so many cases what comes next is a major disconnect. Once the customer-centric intent is established, next should come customer-centric process redesign (including designing enabling technology) that should change intent into action.

Unfortunately, what does happen instead is process design that covers its cost-control roots with a customer fig leaf. Companies wheel out production-based process schemas practiced by production-trained process designers and get production-based process – that adds only tangential benefits to customers.

Personally, I’d rather train process untrained people in the principles of customer-centric process and turn them loose, rather than bring in the Lean/Six Sigma troops. What do you think?

FYI, here’s a link to an excellent CustomerThink post addressing this issue by Joseph Drager (http://preview.tinyurl.com/3coz39a). I’ve added my 2 cents.

Republished with author's permission from original post.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here