More customer touchpoints = greater opportunity for failure


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Meeting customer experience goals are increasingly critical for every part of of an organization but each department often looks after its own area of the customer journey. But at any point you can lose your customer for good and never get them back.

While many CX initiatives are focused on winning new customers, the brand experience extends well beyond the purchase. And despite brands’ focus and significant investment on customer experience, no stage of the customer journey is immune to failure.

Learn how to diagnose your CX failure points and prevent future fallout by understanding the six steps to avoiding customer experience failures.

Check on the infographic below and read the accompanying ebook

Global CX wakeup call SDL

Based on recent customer experience research, the ebook outlines six steps to avoid CX failures and succeed throughout the customer journey.

Republished with author's permission from original post.


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