Company to Focus on High-Growth Markets in Mobile Marketing, Digital
Advertising, Video Content Delivery through Market-Driven Technologies and
Platforms
NEW YORK – February 16, 2010 – Modavox, Inc. (OTCBB: MDVX), a technology and
services leader in new media marketing platforms, announced today that it
has completed the transition to its new corporate identity, Augme
Technologies, Inc., including a change to a new ticker symbol which will be
announced soon. The corporate identity and trading symbol change are part
of the Company’s overall rebranding initiative intended to emphasize the
Company’s core technical platforms and refined business mission.
Said Mark Severini, Chief Executive Officer of Augme Technologies, Inc.,
“The formal launch of our Augme brand along with the corresponding name
change to Augme Technologies, Inc., signals a turning point in the Company’s
history and enables us to focus our marketing and media spending around a
single brand – Augme. We are committed to a strategy focused on high-growth
markets including mobile marketing, digital advertising, video content and
entertainment delivery and the monetization of those technologies.”
The meaning of Augme comes from the English word “augment” which means to
“make greater by adding” or “to increase in value.”
Augme will launch a completely revamped web site (www.augme.com) this
Friday, February 19, which will include a comprehensive product and
information and market-specific data for advertising, healthcare, real
estate, consumer packaged goods, entertainment, retailers and other target
markets. The Company manages three operating divisions in the markets of
mobile marketing (AD LIFET), video content delivery (AD BOOMT) and ad
network provisioning (AD SERVET).
The Augme AD LIFET platform is a true end-to-end mobile marketing solution
that enables marketers, brands, and advertising agencies to create, deliver,
manage, and track mobile-interactive marketing campaigns. AD BOOMT is an
intelligent Broadcast as a Service (BaaS) platform, designed for marketers
and companies who want to sell, promote, extend and enhance their content.
AD SERVET is an ad delivery platform which serves rich media and marketing
communications to targeted destinations through a robust and flexible
platform that is designed to be compatible, measurable and cost-effective
for both marketers and their clients.
According to eMarketer, the average growth rate of online video advertising
alone is expected to grow from $2.1 billion in 2010 to more than $6.5
billion in 2013. These numbers do not take into account the convergence of
video with mobile, nor does it account for the integration of video into
outdoor advertising and other media. Overall, global mobile advertising
spending is projected to rise to $19.1 billion in 2012, from $2.6 billion in
2007. U.S. mobile ad spend will lead the way.
Augme’s patent portfolio enhances the value of its technology platforms by
enabling such platforms to automatically provide customized content to
individuals based on information such as past web activity, personal
preferences, geography, or other data.
Said Severini, “As a management team, we have put all the pieces in place to
deliver strong revenue growth and profitability. We have the technology,
the intellectual property, the products, the management team and the channel
partners that will enable us to create a defensible market leadership
position. Today, Augme is organized and positioned to capture greater
market share in these new growth markets, and the formal name change
represents the Company’s commitment to establish itself as a leading
provider of new-media marketing platforms for mobile communications and the
Internet.”
About Augme Technologies, Inc.
Augme Technologies, Inc., f/k/a Modavox, Inc. (OTCBB: MDVX.OB) is the
technology and services leader in new media marketing platforms that enable
the seamless integration of brands, music, video and other content with life
through the power of the Internet and mobile communications. Augme’s
intuitive new media marketing platforms give companies the control they need
to quickly create, deploy and measure rich-media, interactive marketing
campaigns across all networks and devices. Augme marketing platforms
condense the customer loyalty cycle by personalizing the brand experience
and delivering that experience to customers where they work, play and live.
Through its three operating divisions including mobile marketing (AD LIFET),
video content delivery (AD BOOMT) and ad network provisioning (AD SERVET),
Augme is connecting brands and content to consumers in a network of mobile
and multimedia experiences enabling companies and their marketing agencies
to create new markets and monetize brand interactions. Augme is
headquartered in New York City. For more information, visit www.augme.com
Augme Technologies, Inc.T, AugmeT, AD LIFET, AD BOOMT, AD SERVET and the
Augme logo are registered trademarks of Augme Technologies, Inc. All rights
reserved. 2009-10.
Forward-Looking Statements
This release includes forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. All statements regarding
our expected future financial position, results of operations, cash flows,
financing plans, business strategy, products and services, competitive
positions, growth opportunities, plans and objectives of management for
future operations, as well as statements that include words such as
“anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,”
“may,” “could,” “should,” “will,” and other similar expressions are
forward-looking statements. All forward-looking statements involve risks,
uncertainties and contingencies, many of which are beyond our control, which
may cause actual results, performance, or achievements to differ materially
from anticipated results, performance, or achievements. Factors that may
cause actual results to differ materially from those in the forward-looking
statements include those set forth in our Form 10-K and other reports filed
with the SEC. We are under no obligation to (and expressly disclaim any such
obligation to) update or alter our forward-looking statements, whether as a
result of new information, future events or otherwise.
