While browsers still stand as one of the most used customer touchpoints, very soon they will become a thing of the past. And businesses that are holding on to the thread of one platform mostly retail will be overlooked by customers. Thanks to the development of mobile applications- they have not just become a global revolution but also the customer’s favorite.
Rising Customer Expectations and Evolving Businesses
Mobile applications have truly transformed the world. Right from shopping, workplace to education and learning, they have taken over the world and change it for the better. While it is difficult to say whether the revolution started as better technology began to emerge or because the demands of the customer began to change.
But both of the factors are shaping the world of business and pushing the organization to make decisions that are backed by data. While new technology emerged in the world, it was the market giants to make the most of it. In other words, when concepts like personalization, artificial intelligence, and revolutionary chat applications came into existence, an organization like Amazon was the first one to hop into the pool and leverage them. They presented customers with a better experience based on these technologies and were instantly liked.
While the customer already liked the Amazonian experience, the company took it to an altogether different level by leveraging technology. As a result, customer expectations increased by multiple folds in the market. The ones on whom the pressure was felt the most were small enterprises. They lacked the huge wealth that can be put towards research ad development of these technologies. As a result of this, the customer experience of these companies suffered.
But with mobile applications taking over everything, even small businesses can compete. They too can carve a niche for themselves in the market by providing customers multiple touchpoints. For this, they will have to come out of their cocoons and leave their one platform for all approaches. Instead, they will have to revolve around a more proactive mobile front where the different trends already exist to present customers with superior experiences.
While multi-experience is already paving its way among enterprises, there are hurdles in its path. Most small and medium businesses claim that they do not have the right developers and user experience expertise to craft a multi-experience for the customers. The gap in skillset is not only proving to be a huge setback to multi-experience, but also all digitally enabling technologies.
Trends that Will Follow
As businesses find it challenging to work on multi-experience, they can still leverage the trends that follow in mobile application development. In other words, here is what they must look for if they want to continue competing in the market and provide their customers with a heightened level of user experience.
The increase in the number of wearable devices is on a never seen before high. Moreover, with each passing day, their number is only increasing. Be it smartwatches or bands, every big company is trying to get the most out of the expanding market by launching its products to the customers. Therefore, in such times, a smartphone is becoming the hub of all the devices that a user is earring or possessing. Be it smart jewelry, glasses, sensors in clothes and shoes, etc., they will all communicate through a mobile application. Therefore, the next generation of developers will have to focus on this aspect of an application.
Internet of Things
According to recent research, more than 26 billion devices will be connected by the year 2020. Thanks to research in technology, IoT is making all of this happen and that too seamlessly. Be it medical devices, household appliances, sporting equipment, interiors, children’s toys, etc. everything will become seamlessly connected to one another and will be a part of the Internet of Things network. Therefore, there will be an urgent need for a device to manage all these apps and modify them as per the user’s necessities. And what could be a better device than a smartphone? As a result, developers will have to think of smart applications that help in easier management of everything in one go.
The next generation of mobile application development will also have to take into account the location and motion sensing qualities of mobile apps. While these apps already exist, the attempt will be to take them closer to the precision of the location data. This will provide highly relevant and contextual information for a wide variety of applications. Be it geotagging, vehicle navigation, games or any other application, mobile application developers will have to think of innovative ways to advance this capability.
Managing an enterprise is a tiresome task. While there are different departments, there needs to be a mechanism to ensure that the communication is seamless within all of these. Thus, there rises a need for mobile applications that can replace the need for multiple applications for different purposes and provide one point of contact for everything.
Mobile applications have undoubtedly become an integral part of the ecosystem. Therefore, businesses have to look for more skilled employees and development teams that can help accomplish the dream of a successful mobile application and bring them closer to the reality of multi-experience for the user. Not only will this lead to a better future for organizations but also a seamless experience for customers that will ultimately reflect in higher engagement and profits at the business’ end.