Along the years, the mobile app designs are enormously transforming, so are the demand and the expectation of the users. Your dream app is not going to boom the market, just because it comes with few extra features and powerful functionalities. Every second app hitting the ground comes with some list of add-on features, this is much more complex than it seems. When a user downloads an app, he expects something greater than mere bombarding of tools.
No app built by mobile application Development Company has ever got successful without proper user experience. Have you ever thought the reason behind the success of a few apps, whereas similar counterparts got no worth of their prowess? There are several factors behind the success, where user experience is one of the most important factors. The year 2019 is a door to the new world of 2020, therefore the traditional practices are blurring, and the best practices based on user’s psychology are onset to reach the expectations. Determining the performance becomes easy when the high quality user experience is shared.
Significance of Mobile app design
Mobile app design is the most important and stage I factor in developing a mobile app. The optimization needs a comprehensive approach and the ability to look beyond the traditional principles. The investment over the user experience opens up a great opportunity for an app and saves the unnecessary cost of resources, money and time. The most significant benefit of splendid UX is that it keeps generating word-of-mouth.
Here are a few guidelines, which are recommended in the year 2019, before you hire a graphic designer.
Keep options as minimum as possible
The mobile phone screen is not enough big to accommodate multiple options. Few additional components can overwhelm the users. By dividing options into multiple screens is always recommendable for better readability. The comprehensive way of designing the mobile app is bifurcate the process and then render into multiple screens. Splitting the options into multiple screens eases them to determine what exactly they wish to choose.
Accessible content
The app screen should not be loaded with a load of content, especially when it is hard to be found with slow navigation. Even if you hire an app developer for your mobile app, you must keep in mind that navigation in an app must be simple and intuitive, properly arranged with the recognizable components. When a user shifts from one screen to another, it becomes easy for him to take action. He gets less confused. Alongside, the navigation menu should not contain the large space of the screen and designed in such a way to leave enough space for the content.
Stick to the ecosystem standards
The great mobile OS platform Android and iOS both have them some predefined guidelines for the apps running over them. Following these guidelines ensure mobile app development company the hassle-free and safe path for the app. Android and iOS both make 98 percent of the market share, therefore they are more concerned about user experience than the developer who is merely concerned with the success of an app. The foremost important thing for a developer is to follow the recommendations listed in Google Material Design by android developers and iOS human interface guidelines by iOS developers. Often the designer does mistake by unfollowing the recommendation list entirely, which only jeopardizes the UX and cost to the conversion percentage.
Device compatibility
Two decades ago, Personal computer was the only choice user used to have for the tasks. Now the tables are entirely changed. They are enjoying multiple options to choose from for the same task. At one time, they work over Smartphone, next, they will switch to tablet or will choose the laptop, whichever they wish. This necessitates a software development company to render a perfect UX design for whatever device the user chooses. The seamless experience of the app increases the usage of the app, which is a more important factor than the number of downloads.
Content clarity
Often, designers confront the issue of showing up much content into a single screen. This makes the content unreadable and loses credibility. Alongside, increasing the font size of changes the alignment and distancing between words and paragraphs. Each element on the smartphone screen must be comprehensible and functional.
Another essential rule before you hire app developer is to not to overload the app design with several functions. An overload of features is going to take your app nowhere other than to clutter. If you have multiple options to give, try to split them into screens saving your app from adverse effects.
Use color schemes
Often the colors can be used to demarcate the functional element and the regular content. Using the whitespace skillfully can boost up the UX of the app. Also, designers can practice the clever use of dynamic color modifications based over the actions of the users.
Above are the updated guidelines for a software development company, but the fundamentals must always be followed thoroughly. Here are a few of the fundamental designing rules:
Listen to users
User’s feedbacks are a great source of market research. User reviews give you an idea about the probable bugs and other influential factors of app success. User may also support the features they wish to see in-app.
Test difference audience
Often the developers and the team are obsessed with the target audience. Not considering the audience who do not have tech experience leaves much crucial information untouched.
Competitive research: Doing some research over the successful apps tell what works and whatnot.
Find an expert
It is always a better option to get help from an expert or hire graphic designer. Instead of trying from scratch, it is always recommended to get help with an experienced person.
Make navigation better
To keep users stuck to your app, navigation must be smooth. Navigation allows swiping your app easily and enhancing the user experience.
Keep design simple
Addition of the unnecessary features often disrupts the design. It looks awkward to the users. Keeping the minimalistic design approach makes the element comprehensible.
Incorporate interactive design: Incorporating interactive designs attracts users and make users fall in love with your app. With the interactive designs in the app, the designer makes web interfaces more attractive.
Conclusion
Keeping the users engaged in the app is not that much difficult, but is prone to get affected with multiple factors. Always stick to the fundamentals of the app design. Keeping the user engaged and motivating him to use frequently demands a better and interactive interface. A designer can also try some new ideas and check if they work. With the coming years, a set of big changes are yet to come, therefore the design strategy is also probable to get the updates. However, the fundamental will always stay the same. Also, the best virtue of an app is its usability.
