MMA Announces Expansion of Chicago Office to Support Strong Midwest Client, Revenue Growth


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Wilton, Conn., November 27, 2012 – Marketing Management Analytics (MMA), a leader in helping companies plan, execute, forecast and optimize their brand/portfolios’ marketing, pricing and product innovation investments, today announced the expansion of its U.S. business by significantly increasing its Midwest operations in Chicago.

The move increases MMA’s operational, service and consulting components in the United States by more than 20%, supporting its strong growth trajectory. The company is projecting its revenues and resources will more than double between 2010 and the end of this year. MMA’s office in Chicago will be co-located with its parent company Ipsos at 222 Riverside Plaza.

In 2011, MMA opened a major office hub on Park Avenue in New York City, which today supports more than 50% of its business.

“Our expanded presence in the New York and Chicago markets is consistent with our global consulting and service growth model,” said Patrick Cummings, CEO of MMA. “In order to provide our clients the value they expect we need to be positioned with the right people in the right places to work closely and collaboratively with them. Our commitment to teaming up top executives with experienced analytic talent in key markets like these is another step toward that goal.”

MMA has hired two proven and experienced analytic consulting executives to support its Chicago expansion. Paul Straub, PhD, joins MMA as Senior Vice President of Analytics, and Tom Stroud has been named Vice President of Strategic Accounts. You can read more about this news here:

In support of the expansion, MMA has also hired six experienced analytic professionals to augment the existing Chicago team, with plans to continue hiring through 2013.

MMA is targeting continued aggressive growth in 2013, based on the success of its marketing optimization and strategic pricing solutions. The expanded presence in Chicago and New York is expected to play an important part in that growth.

About MMA
MMA is a unit of leading global custom market research company Ipsos. MMA provides leading predictive analytics services for companies in consumer products, retail, restaurants, pharmaceuticals, durable goods, financial services, automotive, beverage and spirits, telecommunications and media and entertainment. For more information on MMA, please visit
MMA IpsosMMA Ipsos

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