Mindshare Technologies Promotes Lonnie Mayne to President


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. Mayne Formerly Served as the Chief Experience Officer for the Company
. Recently Mayne was Voted to the Board of Directors for the Customer
Experience Professionals Association

SALT LAKE CITY (May 22, 2013) – Mindshare Technologies today announced it
has appointed Lonnie Mayne-who had been serving as the company’s chief
experience officer (CXO)-as its president. In his new role, Mayne will be
responsible for leading the continued efforts of growing the company and
further establishing Mindshare as the Voice of the Customer (VoC) market
leader. His experience as CXO will serve to strengthen Mindshare’s focus on
keeping the customer at the forefront of every decision.

Mayne was recently voted onto the board of directors for the Customer
Experience Professionals Association, a global non-profit organization
dedicated to the advancement of customer experience management practices.

“He’s simply the right man,” said John Sperry, CEO of Mindshare. “Everybody
on the Mindshare team loves and supports him because he knows that focusing
on the success of our employees ultimately leads to success with our
customers. As president, his dedication to the customer, his ability to work
with and develop key personnel, his inexhaustible energy, and his genuine
good nature will take Mindshare to even greater places.”

During his tenure at Mindshare, Mayne has been at the heart of cultivating a
company culture that motivates Mindshare employees to be passionate about
their work. One of Mayne’s most influential initiatives is his Red Shoes
Experience blog (http://www.redshoesexperience.com), a website dedicated to
featuring the stories of individuals who have delivered outstanding customer
service through simple acts.

Since Mayne first joined the company, Mindshare has increased revenues by
300 percent, and has expanded to taking surveys in 28 languages across 150
countries worldwide. While Mayne served as CXO, Mindshare experienced a
50-percent employee base growth in 2012, and that same year was named to
Utah Business magazine’s annual Best Companies to Work For list, Inc.’s
500/5000 list for the fifth consecutive year, and was recognized by the
MountainWest Capital Network as one of the year’s Top 100 Fastest-Growing
Utah Companies.

“During my time as CXO, I was privileged to work with every level within our
organization to build lasting and loyal customer relationships, and I see
this new position as an extension of those efforts,” said Mayne. “During my
time here at Mindshare, I’ve seen us experience some incredible successes
based on a commitment to the customer, and I look forward to building on
that foundation as I lead the company to our next chapter.”

Mayne has more than 23 years of executive-level experience. Prior to joining
Mindshare in 2006, Mayne was the vice president of special and emerging
markets for the Affinia Group. He also worked at No. 1 International, where
he began as vice president of sales and finished as president of the factory
engineering group and a member of the board of directors.

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve
operational excellence, foster consumer satisfaction, build customer
loyalty, and support employee retention. Our industry experts guide clients
in building comprehensive enterprise feedback management (EFM) solutions.
Mindshare’s proprietary survey technology captures the voice of the customer
in real-time and immediately transforms it into actionable intelligence
through powerful and incisive reporting. Mindshare serves more than 25
different industries including travel, hospitality, restaurant, financial,
salon, automotive, and retail. For information, visit www.mshare.net.

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