Mindshare Technologies Appoints Former Vivint Vice President of Marketing Kristi Knight as CMO


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. Knight Will Guide Global Marketing and Communications Efforts for
‘Voice of the Customer’ Leader

. At Vivint, Knight Led Complete Rebrand and Successfully Built Out
Marketing Arm to Aid in Company’s $2 Billion Sale in 2012

. 20-Year Corporate Marketing Expert Also Guided Omniture’s
Communications, Including $1.8 Billion Acquisition

SALT LAKE CITY (October 3, 2013) – Mindshare Technologies, a leader in Voice
of the Customer (VoC) technologies, today announced the appointment of
Kristi Knight, former vice president of marketing at Vivint, to chief
marketing officer (CMO). In this newly created position, Knight will
leverage her extensive corporate marketing background to lead Mindshare’s
marketing team and guide strategic direction for the company’s expanding
global brand.

Knight will seek to accelerate the company’s growth and bolster its position
as a leader in the customer feedback industry following Mindshare’s recent
acquisition of Empathica. As CMO, she will oversee all global marketing
initiatives including corporate marketing, product marketing, customer
marketing, lead generation, public relations and analyst relations.

With more than 20 years of experience building strategic marketing and
communication programs, Knight has had a successful career that includes
building and positioning two companies for billion-dollar acquisitions –
Vivint’s sale to Blackstone in 2012 for just over $2 billion and Ominiture’s
sale to Adobe Systems in 2009 for $1.8 billion.

“Kristi’s high-growth and M&A experience is an invaluable addition to the
Mindshare executive team,” said Lonnie Mayne, president of Mindshare. “Her
marketing expertise is evident in her ability to build strong,
differentiated brands and correctly position companies in the marketplace.
We expect Kristi’s efforts to play an integral role in bringing our VoC
solutions for driving improved customer satisfaction to more brands

At Vivint, Knight’s marketing efforts were instrumental in facilitating
future growth opportunities. In addition to leading a company-wide rebrand
transitioning a home security company known as APX Alarm into a leader in
the home automation industry, she also created an integrated marketing
department encompassing digital marketing, government and community
relations, public and analyst relations, videography, design, writing and
social media.

Before Vivint, Kristi was senior director of corporate communications for
Omniture, where she helped establish the company as the global leader in web
analytics. Over the course of several years, she guided Omniture’s
communications through numerous ventures, including its rebrand, its IPO in
2006, the acquisition of five other companies, and its sale to Adobe in

“This is an extremely exciting time to join Mindshare,” said Knight.
“Throughout my career I have been drawn to companies combining growth
opportunities and strong business execution, and Mindshare fits that bill.
Like previous industries that I have worked in, the customer feedback
industry is still maturing and ripe for disruption, and I look forward to
elevating Mindshare’s status as the market leader.”

About Mindshare Technologies

Mindshare Technologies is the largest provider of VoC solutions for the food
services and retail industries. Using a proprietary customer survey
platform, Mindshare collects feedback in real time to help companies retain
customers and increase profits. As a full-service partner, Mindshare
provides tactical instruction, strategic guidance and customer experience
consulting to global brands and multi-unit operators. For more information,
visit www.mshare.net.


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