Mindless Penny Pinching Spoils the Customer Experience


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I went out and bought a Canon Powershot G7 compact digital camera the other day. Or rather I went to my PC, bought it from Amazon and waited a couple of days for them to deliver it.

I bought it because I wanted a high-end compact digital camera for my travels, when I can’t, or don’t want to take my Canon 20D digital SLR with me. The features and controls are similar enough that I don’t have to learn how to use yet another gadget.

I am very happy with the camera. But. The camera came with a tiny 32Mb memory card. Enough for just 11 pictures on the default camera settings! Everything else (including a battery) was included. I had to go out to my nearest electrical store to buy a bigger memory card. For about US$30, I bought a 2Gb memory card, enough for almost 800 pictures. I could have bought a 1Gb card for less than US$20. And do you know what, I resent having to waste an hour of my time to buy something that should have been included with the expensive camera. The initial user experience was needlessly spoilt by Canon’s mindless penny pinching?

What do you think? Is Canon a mindless penny pincher with no regard for the customer experience? Or should I just shrug my shoulders and get on taking photos?

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Graham Hill

Graham Hill (Dr G)
Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own | Connect with me on LinkedIn https://www.linkedin.com/in/grahamhill/


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