The Promise and Perils of Gamification: Inside Scoop with Michael Wu of Lithium


Share on LinkedIn

CustomerThink Founder Bob Thompson interviews Michael Wu, Lithium’s Principal Scientist of Analytics, about gamification and how it applies in business.

Key discussion topics:

  • What is gamification, and why it should be more than “points and badges”
  • How gamification can drive benefits like user engagement, collaboration and adoption
  • The critical role of analytics to fairly reward “players” at the optimal time
  • How to avoid pitfalls like “over justification” that can decrease user motivation
  • Applications in enterprise software, social applications, education, and more!

Interview recorded Nov. 29, 2011.

Further Reading: Gamification: From Behavior Model to Business Strategy

Michael Wu
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here