The Promise and Perils of Gamification: Inside Scoop with Michael Wu of Lithium


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CustomerThink Founder Bob Thompson interviews Michael Wu, Lithium’s Principal Scientist of Analytics, about gamification and how it applies in business.

Key discussion topics:

  • What is gamification, and why it should be more than “points and badges”
  • How gamification can drive benefits like user engagement, collaboration and adoption
  • The critical role of analytics to fairly reward “players” at the optimal time
  • How to avoid pitfalls like “over justification” that can decrease user motivation
  • Applications in enterprise software, social applications, education, and more!

Interview recorded Nov. 29, 2011.

Further Reading: Gamification: From Behavior Model to Business Strategy


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