Melissa Data Closes 2009 with Record Sales for the Company’s Data Quality Product Line


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Multiple sales in December for their Total Data Quality Integration Toolkit
helped make it a banner year

RANCHO SANTA MARGARITA, Calif. (February 16, 2010) – Melissa Data,
( ), a provider of data
quality and address management solutions, announced the company closed out
2009 with record sales for the company’s Data Quality Tools product line.
In addition, multiple sales in December for the Total Data Quality
Integration Toolkit (TDQ-IT) helped close out the year exceeding expected
forecast. TDQ-IT leverages Microsoft’s SQL Server Integration Services
(SSIS) to provide the most affordable enterprise-level data quality and
integration platform available, to help companies verify, update,
standardize, dedupe and enrich their CRM data assets across the enterprise.

“Businesses are looking to trim the fat from their budgets and operate
leaner in a soft economy – an excellent place to start is by identifying
waste and inefficiencies caused by incorrect, out-dated, or duplicate
contact data,” said Melissa Data Director of Marketing Greg Brown. “So even
in a soft economy, or more importantly because of a soft economy, we see
demand for our data verification tools continue to be strong as
organizations look to streamline operations, cut waste and achieve a more
unified view of the CRM data for lifetime value.”

Melissa Data has a host of data quality and enrichment solutions to help any
size company – from small to mid-size companies up to Fortune 500. The
product offering includes multiplatform APIs, Web services, and enterprise
platforms like TDQ-IT which delivers the full spectrum of data quality
processes as defined by Gartner’s Magic Quadrant.

Free trials of Melissa Data’s data quality tools and TDQ-IT are available at or call 1-800-MELISSA to learn more about the
company’s 4-month guaranteed ROI program


Melissa Data is an active DMA member, as well as a member of the DMA’s List
& Database Council. The company was named #1 in Customer Satisfaction in a
2009 data quality survey report conducted by analyst house, The Information
Difference. Since 1985, Melissa Data has been a leading provider of data
quality solutions with emphasis on U.S., Canadian, and international address
and phone verification, and postal software. For more information, visit or call 1-800-MELISSA

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