Melissa Data Announces a New Addition to Address Object and MAILERS+4 – AddressPlus

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Add-on will append the appropriate suite or apartment number to residential
and business addresses for improved mail deliverability

RANCHO SANTA MARGARITA, Calif. (October 20, 2009) – Melissa Data,
(www.melissadata.com), a provider of data quality and address management
solutions, today announced a new free add-on to the company’s Address Object
address verification API and MAILERS+4 postal automation software. The new
add-on, called AddressPlus, will analyze residential address records that
are identified during ZIP+4T encoding and will append or correct those
records with the right apartment number, if available. AddressPlus works
concurrently with the USPSR SuiteLinkR product used to append or correct
business address records with the appropriate secondary suite information.
Address data for AddressPlus is compiled by Melissa Data from multiple
business and residential sources and is unique to Address Object and
MAILERS+4.

“Melissa Data is on the leading edge of address-updating technology and we
are proud to offer our proprietary AddressPlus add-on to all Address Object
and MAILERS+4 customers free of charge,” said Greg Brown, Director of
Marketing. “Now companies can avoid the waste and high costs associated with
mail that has gone undelivered or returned simply because it was missing a
suite or apartment number.”

In addition to AddressPlus, Melissa Data offers a wide variety of
list-enhancing products including real-time* and batch 48-month NCOALinkR
change-of-address processing, delivery type indicator, and DSF2R; plus an
array of suppression services including UAA, Deceased and Do-Not-Mail
suppression.

NCOALink processing, which compares list data to the weekly updated USPS
Change- of-Address (COA) database, is the industry’s leading method for
proactively updating mailing lists. NCOALink and CASSTM processing, which
includes SuiteLink, will help improve delivery and reduce
undeliverable-as-addressed (UAA) mail; and both are required for
First-ClassT and Standard MailR automation discounts.

To learn more about Melissa Data’s new AddressPlus, visit
www.MelissaData.com/addressplus.

ABOUT MELISSA DATA

Melissa Data is an active DMA member, as well as a member of the DMA’s List
& Database Council. The company was named #1 in Customer Satisfaction in a
2009 data quality survey report conducted by analyst house, The Information
Difference. Since 1985, Melissa Data has been a leading provider of data
quality solutions with emphasis on U.S., Canadian, and international address
and phone verification, and postal software. Melissa Data is a non-exclusive
NCOALink Full Service Provider Licensee and non-exclusive SuiteLink
Interface and Data Distributor Licensee of the United States Postal
ServiceR. Prices for Melissa Data products and services are not
established, controlled or approved by the USPS. For more information, visit
www.MelissaData.com or call 1-800-MELISSA (635-4772).

*Melissa Data receives weekly NCOALink updates.

The following trademarks are owned by the United States Postal ServiceR:
First-Class, Standard Mail, USPS, CASS, NCOALink, DSF2, ZIP+4, SuiteLink,
USPS, and United States Postal Service. DSF2 processing is provided by a
nonexclusive licensee of the United States Postal Service.

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