MEI Sees Rapid Trade Promotion Management Growth


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MEI Computer Technology Group, Inc. – a leading developer of trade promotion management solutions for the Consumer Packaged Goods industry – recently announced that new clients, expansion in new and existing markets and 100% revenue growth from last year has fueled the Company’s position in the Trade Promotion Management (TPM) market. As part of this significant and continued momentum, MEI also announced more than 25 of North America’s leading CPG companies are now using the MEI TPM Suite to improve the overall efficiency and analysis of their entire trade promotion management cycle.

Ranked a leader in Customer Experience and Trade Promotion Management by Consumer Goods Technology readers, MEI continues to gain traction throughout the CPG market. The Company expanded into the Organic and Natural Foods Market in 2008 with an increasing number of CPG companies abandoning their existing TPM solutions in favor of the MEI TPM Suite. In fact, several existing clients expanded their use of the MEI solution while more than 10 clients went live in 2008.

According to a recent report from AMR Research entitled, The Keys to Delivering an Effective Trade Promotion Project, Monday, November 10, 2008, analyst Lora Cecere states that, “It’s (TPM) the most important demand-shaping strategy for the consumer products (CP) industry, growing in importance as companies try to shape the customer shopping experience at the retail shelf.” She added, “The average CP company is planning to spend $6M on TPM projects in 2009. With this spending representing 14% of revenue, the opportunities for trade promotion automation are great.”

In preparation for this rapid growth, the Company brought in seasoned executives Lorne Schwartz and Andrea Petrelli in 2008. As MEI’s new CEO, Schwartz is a recognized leader in the software industry with a track record of significantly growing technology organizations. Andrea Petrelli, who joined MEI as Vice President of Sales, has extensive experience and success in managing operations and growing sales for global consumer packaged goods manufacturers.

“In a challenging economic climate, consumer packaged goods companies are compelled to get products to market faster and more efficiently,” commented Lorne Schwartz, Chief Executive Officer of MEI. “Our trade promotion management tool enables CPG companies to improve control of trade spending, facilitate integration of forecasting and promotion plans, obtain a more effective reconciliation of deductions and payments and allows for embedded analysis throughout the entire cycle in order to reduce costs and operate more efficiently.”

About MEI
MEI is a global provider of trade promotion management and retail execution solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers’ trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include American Licorice Company, Birds Eye Foods Inc., J&J Snack Foods Corp, Marcal Paper Mills, Inc., Pacific Foods of Oregon, Pierre Foods, Ruiz Foods, Sunny Delight and Sunsweet Growers. For more information on MEI, please visit or call 1-800-INFO-MEI.

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