MediaMath, [x+1] Partner with CONTEXTWEB for Unique Publisher Footprint, Impression Attributes, RTB


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NEW YORK, N.Y., Feb. 23, 2011 – CONTEXTWEB Inc., the ad technology and services company, announced today that audience targeting platform provider [x+1] and Demand-Side Platform (DSP) MediaMath are now integrated with the Real-Time Bidding (RTB) platform of CONTEXTWEB, giving both companies access to unique publisher inventory and new impression attributes.

By integrating with the CONTEXTWEB Real-Time Bidding Platform, clients of MediaMath’s TerminalOne and [x+1]’s multichannel targeting platform have access to 200 million daily impressions from more than 11,000 direct publisher relationships. Of the 200 million daily impressions available, an industry high, 90% provide the referring URL, with 40% being rich media-enabled.

“MediaMath boasts the industry’s deepest reach of RTB inventory, and integrating the fully transparent and data-rich supply of CONTEXTWEB into TerminalOne lets us provide partners a key source of high quality, brand-safe impressions on which to deploy winning campaigns,” said Marta Martinez, MediaMath’s CMO. “And by leveraging the powerful contextual technology of CONTEXTWEB, we’re able to offer an additional important layer of depth and value to help marketers make better decisions on how to value media.”

CONTEXTWEB, which specializes in RTB, provides 23 impression-level data attributes including full-page URL, referrer URL, fold count position and rich media acceptance coding.

“The CONTEXTWEB Real-Time Bidding Platform is a perfect complement to [x+1]’s powerful multichannel capabilities, which integrate multiple internal and third-party data sources to enable audience targeting precision and campaign lift across the digital media spectrum,” said Ted Shergalis, Founder and Chief Strategy Officer of [x+1]. “CONTEXTWEB has demonstrated its market leadership by enabling over 40% of its RTB impressions to serve rich media expandable ads.”

“[x+1] and MediaMath are both recognized leaders in optimizing digital media and reaching targeted audiences across online channels,” said Jay Sears, General Manager of the CONTEXTWEB Ad Exchange. “Couple that with the CONTEXTWEB RTB platform, and you have a brand safe, highly targeted audience reach that helps clients reach their intended audience at scale.”

CONTEXTWEB is a leading integrated digital media services company that delivers consistent, measurable online ad performance on hundreds of millions of real-time impressions every day. CONTEXTWEB layers online and offline audience data with highly relevant content to deliver unique audiences at scale. Its proprietary page-level contextual technology delivers brand-safe environments and ranks among the top 20 ad-supported properties, according to comScore. CONTEXTWEB counts among its clients Fortune 500 companies in pharmaceuticals, automotive and consumer goods, among others. Investors in CONTEXTWEB include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. CONTEXTWEB is headquartered in New York with offices across the country and in the UK. For more information, please visit:; follow us on Twitter @contextweb.

About [x+1]

[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit; follow us on twitter @xplusone.

About MediaMath
Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK/EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information visit

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