Medallia Salutes Four Seasons Vice President for Winning Customer-Centric Leadership Honor


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Four Seasons Executive and Medallia Customer Scott Taber Named a 2013
Customer Champion by 1to1 Media

PALO ALTO, California, October 10, 2013 — Medallia
(, the global leader in SaaS Customer Experience
Management (CEM) solutions, congratulates Scott Taber, Four Seasons Hotels
and Resorts’ vice president of rooms for the Americas, for being honored as
a 2013 Customer Champion. The 1to1 Media Customer Champions program
recognizes customer-centric leaders who use innovative approaches to instill
customer-focused strategies throughout their organizations that make a
positive bottom-line impact.

1to1 Media, the independent publishing division of Peppers & Rogers Group,
partnered with Forrester Research to select their annual Customer Champions.
The 12 winners were honored yesterday at the Forrester Research Forum for
Customer Experience Professionals West in Los Angeles.

“We’re excited that our customer, Four Seasons, has been recognized for its
leadership in customer experience,” said Borge Hald, CEO of Medallia. “Scott
and his team have created an exceptional program that serves as a model for
the hospitality industry. The emphasis on the voice of the customer at Four
Seasons is what helps to build fierce loyalty among their customers.”

Four Seasons is a Canadian-based international five-star hotel management
company. The luxury brand uses the Medallia platform to measure customer
feedback and engagement to improve guest satisfaction. Taber has focused on
clear and specific engagement from the property management team all the way
to the frontline, by exposing Four Seasons personnel at each property to
relevant information about their customers.

“We are passionate about the customer experience at Four Seasons. This
recognition is a testament to the strength of our entire team and the
commitment we’ve made to continuously enhance the guest experience,” said
Taber, who has been with Four Seasons since 1985. “It’s part of our culture
as an organization-wide effort empowering our front line employees with
insights on the needs, and preferences of our guests. This enables our
hotels to truly understand and connect with our guests as we strive to
always exceed their expectations, and create great value in choosing Four

Articles profiling Taber and the other 2013 Customer Champions are featured
in the October 14th issue of 1to1 Media’s Weekly Digest and on Additional 2013 Customer Champions
whose companies use the Medallia solution include executives from Macy’s and
Wells Fargo.

“Every business has influential people –the key connectors– in their
organizations who have the unique ability to create meaningful connections
with their customers and employees every day,” said 1to1 Media
Editor-in-Chief Mila D’Antonio. “These 1to1 Media Customer Champions are
those leaders. Their influence in advancing their companies’ customer
experiences can be underscored through loyal customers and in their bottom

About Medallia

Medallia is the Customer Experience Management (CEM) company that is trusted
by hundreds of the world’s leading brands, including Four Seasons, GE,
Gold’s Gym, Mercedes-Benz, Sephora, Verizon, and Zurich Insurance. We enable
companies to survey and capture customer feedback across Web, social,
mobile, and contact center channels, understand it in real-time, and take
action to improve the customer experience (CX). We offer world-class
engineering, technology innovation, a customer-centric services
organization, and a Software-as-a-Service (SaaS) application that is
accessed by all your employees, from the C-suite through to the frontline.
Medallia helps companies create customers who love your business. Founded in
2001, Medallia has regional headquarters in Silicon Valley, London, and
Buenos Aires. Learn more at and follow us at, on Twitter @Medallia, and on

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