Measuring the ROI of Digital Asset Management

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Ian Michiels
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When is a blog post not a blog post? When it’s a vlog post. Enjoy this analyst vlog on Measuring the ROI of Digital Asset Management (10:20).

The vlog references a number resources that can be found below:

Republished with author's permission from original post.

Ian Michiels
Gleanster Research
Ian Michiels is a Principal & CEO at Gleanster Research, a globally known IT Market Research firm covering marketing, sales, voice of the customer, and BI. Michiels is a seasoned analyst, consultant, and speaker responsible for over 350 published analyst reports. He maintains ongoing relationships with hundreds of software executives each year and surveys tens of thousands of industry professionals to keep a finger on the pulse of the market. Michiels has also worked with some of the world's biggest brands including Nike, Sears Holdings, Wells Fargo, Franklin Templeton, and Ceasars.
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